Why the G2 + Slack Integration Is a Should-Have for Income Groups

There’s nothing fairly as satisfying as a chilly drink on a sweltering summer season day.

Think about you’re a toddler and the climate’s scorching. You’ve received some crisp greenback payments burning a gap in your pocket. The second you hear an ice cream truck’s jingle across the nook, you recognize simply what to do along with your money.

It’s possible you’ll get excited on the thought of a scrumptious deal with every other day, however the warmth makes this really feel completely different. Wiping the sweat out of your brow, you step as much as order your favourite frozen deal with, and it simply hits in another way at that second once you take your first style.

What makes this instance particular can be the magic ingredient in gross sales: timing. Future clients need to purchase from you within the moments once they want you most or once you’re contemporary on their minds.

The G2 Purchaser Intent and Slack integration marries pertinent purchaser conduct information with good timing. Learn on to learn the way this new integration might help gross sales and buyer success groups have impeccable timing to capitalize on alternatives quicker.

The convergence of gross sales and model consciousness

From longer gross sales cycles to increasing shopping for committees, B2B software program gross sales is just getting tougher. Effectivity, belief, and resolve are keys to profitable over patrons.


of gross sales require 5 or extra follow-up calls.

Supply: Invesp

Even in case you’re persistently following up and also you’re doing it shortly, it would nonetheless not be sufficient to shut extra offers.

Recency and model consciousness play an enormous half in a buyer’s shopping for journey. Discovering an edge will set you aside from rivals and make extra of an impression on every touchpoint your prospects have along with your firm. 

How intent information has grow to be important in B2B software program

Couple the issue of B2B software program promoting with the chance that firms will face ever-shrinking advertising and marketing budgets quickly.

Advertising and marketing and gross sales groups should do extra with much less within the close to future. The excellent news is that the accuracy and worth supplied by intent information make it an distinctive resolution to gaining a singular edge.

Particularly, G2 Purchaser Intent harnesses the facility of conduct alerts from energetic customers on the world’s largest B2B software program market. Relying on a sign’s context, you need to use its perception to know how prospects use G2 to analysis your or your competitor’s choices.

Utilizing this second-party intent information from G2 at the side of different information varieties might help your staff devise a technique for partaking prospects, upselling clients, triggering automated advertising and marketing campaigns, or creating customized content material property.

However to take this a step additional, what if customer-facing groups might act on intent information at exact moments when your model is contemporary on a purchaser’s thoughts?

Introducing the G2 Purchaser Intent + Slack integration

Like so many issues which have modified how we do enterprise in a post-pandemic world, enterprise prompt messaging software program has grow to be an irreplaceable resolution for the way groups talk. As one of the crucial well-known choices on the market, it’s simple to see why Slack is utilized by so many firms worldwide.

Slack has numerous apps and integrations that give customers extra selections to empower their groups. We’re proud to announce this integration, which instantly makes  G2 Purchaser Intent information actionable for Slack customers.

How the mixing works

After activating the mixing, mutual clients of G2 Purchaser Intent and Slack can choose particular excellent buyer profile (ICP) traits to set off automated notifications for his or her best-fit prospects, delivered to Slack channels.

Particular accounts, firms in a given area, and even firms in a selected shopping for stage are tracked on G2. When software program patrons commit related in-market actions on G2, these notifications are despatched through public Slack channels every hour. Members of those channels can then collaborate to plot the subsequent logical step for every given alternative.

For instance, right here’s what a notification utilizing this integration would possibly appear to be at your group:

What the new G2 + Slack integration looks like

The notification above reveals a goal account that has seen an organization’s product profile and class. Different filters can be found to floor insights, and listed here are just a few use instances to contemplate.

  1. A goal prospect seen an options/rivals web page for a competitor in your shared class
  2. An ICP-fit firm in your goal promoting area seen your G2 product profile and class web page
  3. A goal account is within the consciousness stage and displaying excessive exercise ranges on G2
  4. A buyer account is evaluating your product to a different in your class

For many who already make use of a workaround utilizing productiveness bots or enterprise automation software program in Slack, this integration will save hours in implementation time and supply better flexibility in configuring these notifications.

Together with real-time notifications when customers go away a brand new assessment on G2, your gross sales, buyer success, and advertising and marketing groups will get a ton of worth from integrating Slack with G2 Purchaser Intent and G2 Opinions. 

Establishing the G2 Purchaser Intent + Slack integration

The setup for this integration is straightforward. Right here’s what to anticipate:


  1. Filters and notification setup are on the Slack Integrations Hub web page in my.G2.
  2. Set your most well-liked Purchaser Intent Notifications and/or Assessment Notifications to Lively.
  3. Purchaser Intent filters can be found for: including a goal account listing, choosing firmographics primarily based on area and firm measurement, filtering by Shopping for Stage or Exercise Degree on G2, and related G2 Class.
  4. Assessment notification filters can be found for: monitoring any G2 profile and choosing a assessment rating vary in your alerts.
  5. Create your public channels in Slack and invite the related viewers for every channel.

Your sport plan to win extra offers utilizing G2 + Slack

There’s a cause one of the best athletic organizations are so profitable. Groups set themselves as much as win titles once they know their performs . 

Finest practices for the G2 Purchaser Intent + Slack integration

Think about these finest practices to get you began with this thrilling, new integration: 

  • Invite your promoting counterparts or account staff to your customized channel to obtain notifications when your accounts are energetic on G2.
  • Discover excellent contacts at net-new accounts displaying intent alerts, utilizing gross sales intelligence integrations with ZoomInfo, Cognism, or LinkedIn Gross sales Navigator.
  • Create electronic mail cadences for prime, center, and bottom-funnel intent alerts so you’ll be able to funnel these accounts into gross sales software program and have interaction them straight away.
    • Instance: For prospects that seen an options or rivals web page for a competitor in your class, construct an electronic mail that shares your aggressive differentiation and thought management collateral in your software program class.
  • Attain out to buyer accounts visiting G2 pages that point out both alternative for growth or threat of churn.

As a lot as gross sales groups will get out of this new integration, intent information is just good when you recognize what to do with it. With a rigorous and calculated course of for operationalizing your intent information, the sky’s the restrict.

However don’t let perfection get in the way in which of launching an intent information technique. Within the case of performing on G2 Purchaser Intent alerts, this integration is a wonderful technique to get groups on the intent information bandwagon.

Have interaction your prospects and clients on the most crucial moments. Activate the G2 + Slack integration in the present day to empower your gross sales groups to behave on G2 Purchaser Intent alerts as they occur.

Supply hyperlink