TikTok Traits B2B and B2C Entrepreneurs Ought to Watch in 2022

In keeping with Hubspot Weblog Analysis, 44% of entrepreneurs at the moment leverage TikTok.

marketer discovering tiktok trends

Because the short-form video platform continues to develop, some manufacturers are struggling to determine the place they slot in. In actual fact, a 2022 report by InVideo reveals that round 50% of manufacturers like Google and IKEA nonetheless aren’t leveraging the platform.

On this article, we’ll cowl the highest TikTok traits at a model advertising and marketing stage, discover traits on the platform, and ideas for becoming a member of them.

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Prime TikTok Traits

1. Extra companies are exploring the platform.

In keeping with HubSpot Weblog Analysis, TikTok is the primary platform entrepreneurs are growing their investments in for 2022.

For a very long time, companies didn’t take TikTok critically. They noticed it as a platform for Gen-Z to make brief, humorous movies.

Nonetheless, when its recognition (and consumer development) peaked in 2020, companies gave it a re-examination.

In the present day, entrepreneurs say it’s the fourth handiest social media platform behind Instagram, FB, and YouTube. That places it forward of established platforms like Twitter and Pinterest.

What makes TikTok particular is its skill to construct neighborhood. In actual fact, 78% of customers agree that the most effective manufacturers on TikTok are ones that work along with customers, in response to TikTok’s 2021 “What’s Subsequent” report.

The report additionally discovered 67% of customers really feel impressed to buy even after they weren’t initially planning to.

Manufacturers are beginning to understand that whereas customers could first go on the platform for humorous movies, they keep for the authenticity and neighborhood constructing – that are nice pillars for model loyalty.

2. TikTok customers are consuming much less of different content material.

What would you do together with your viewers’s undivided consideration?

In keeping with Kantar analysis, 46% of customers have interaction with content material on the platform with out another distractions.

Extra particularly, 41% of Gen Z TikTok customers say they hearken to fewer podcasts after becoming a member of TikTok and 33% say they watch much less TV.

That is an unbelievable alternative for social media entrepreneurs to capitalize on this consideration to reel of their viewers and drive extra engagement.

3. Sounds are extra essential than hashtags.

On no different social media platform does sound play such a pivotal position.

88% of individuals on TikTok report that the sound on the platform is central to the general app expertise, in response to TikTok’s “What’s Subsequent” report.

The report additionally revealed that sounds noticed 47% increased video view charges on 2021 from the “For You” web page when in comparison with hashtags.

Moreover, Invideo’s TikTok Model Advertising Report discovered that 80% of the highest movies had music, with upbeat songs being the most well-liked TikTok music alternative by far.

With this in thoughts, manufacturers ought to prioritize the usage of sounds when posting on the platform. Whereas hashtags are efficient in serving to you attain your audience, choosing the proper sound will doubtless be more practical.

Discover TikTok Traits

1. The “Uncover” Tab

Top-of-the-line methods to seek out traits on Tiktok is thru the “Uncover” tab.

tiktok discover tab to find trends

On this tab, you’ll be able to scroll via common sounds, hashtags, and subjects together with a preview of the highest movies throughout the class.

tiktok discover tab to find trends

You can even see what number of movies fall inside that class, which supplies you an perception into which traits are rising and which of them have already blown up.

2. The “For You” Web page

TikTok’s “For You” web page is like Instagram’s Discover web page. It seems totally different for each consumer based mostly on the content material they have interaction with essentially the most.

With that stated, it’s additionally the place trending subjects make their rounds.

tiktok for you page to find trends

If a video has tons of of 1000’s of likes or views, it’s price digging a bit to see if it’s associated to a selected development. Your first step must be checking the sound, positioned on the underside left nook of the video.

tiktok for you page

When you click on on it, you’ll see the identify of the tune, the variety of movies that use it, and scroll to see the movies that characteristic it. With all this data, you’ll know the way common a sound is and the way different customers are leveraging it.

3. The “Search” Tab

TikTok’s search tab is one other nice approach to uncover new traits.

Earlier than you begin typing within the search bar, TikTok auto-populates recommended searches based mostly on trending subjects.

tiktok search bar to find trends

All it’s a must to do is then click on on related searches and see what movies have been created surrounding these subjects.

4. The #TrendAlert Hashtag

Now, let’s say you leverage all of the methods talked about above and also you’re nonetheless struggling to establish traits.

Effectively, there are a ton of customers on TikTok who’re already on prime of it. All it’s a must to do is comply with them or the hashtag #TrendAlert.

@strategisewithcare #socialmediamanageruk #trendalert #contentcreatortips #smallbusinesstips_ #trendpredictions #trendingnow #tiktoktips #trendalert2022 #contentideas ♬ authentic sound – Betelgeusethestar

As proven within the video, you’ll be able to leverage this hashtag to find new traits and use them.

Do TikTok Traits

1. Leap in early.

The factor about traits is that they arrive and go in a short time. In case you don’t leap in early, you may miss the boat altogether.

So, as quickly as you establish a TikTok development you wish to take part in, begin brainstorming some concepts.

Understand that you don’t want fancy videography to succeed on the platform. Typically, all it takes is a few artistic considering, good lighting, some lip-syncing abilities, and a cellphone.

Authenticity is crucial on a platform like TikTok. In case you hold that on the forefront, your odds of success are that a lot increased.

2. Discover a relatable angle.

On TikTok, you solely have as much as three minutes to make an impression however a superb chunk of movies that go viral are 30 seconds or much less.

This implies you will have a brief ramp-up interval to get viewers to cease and watch your video. A method to do that? Create relatable content material.

@thelipbar I imply… it’s arduous to withstand our #fastface make-up system 😍 #thelipbar #easymakeup #vegan #vegancosmetics #fyp #foryou ♬ authentic sound – Makayla

Take into consideration the challenges your viewers faces on a day-to-day. That’s an excellent place to get inspiration from.

You can even get impressed by your rivals and the content material they’re creating.

3. Know when to bow out.

Day by day, there’s a brand new TikTok development.

With this in thoughts, not each development is price becoming a member of in. This might be as a result of it doesn’t align together with your model voice and values, or since you missed the boat.

Regardless of the purpose, keep away from becoming a member of traits lengthy after they’ve peaked. At that time, customers could also be over the development and actively keep away from it. It might probably additionally make your model appear out of contact.

TikTok traits are at all times evolving. In case you leverage the instruments talked about right here, you’ll be able to be part of the traits as they occur and attain an ever-growing viewers.

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