The Profitable Company Formulation For Regular Development And Steady Revenue
Advertising Podcast with Marcel Petitpas
On this episode of the Duct Tape Advertising Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founding father of Parakeeto, an organization devoted to serving to businesses measure and enhance their profitability by streamlining their operations and reporting methods. Marcel is additionally the fractional COO at Gold Entrance and a speaker, podcast host, and advisor, specializing in Company Profitability Optimization.
Essentially the most worthwhile businesses have a successful system that ends in blissful returning shoppers, regular development, and steady revenue. On this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that successful system seems to be like and the way businesses can optimize their companies for profitability.
Questions I ask Marcel Petitpas:
- [1:49] What ought to we be measuring if we wish to optimize for profitability?
- [4:14] In the case of KPIs, how will we strike the proper steadiness between an excessive amount of info or narrowing in on the proper issues to trace?
- [6:40] The place can folks discover your company profitability toolkit and guidelines?
- [7:24] One of many hardest issues to measure is inner workers engaged on varied accounts. How do you unfold that form of unit of labor throughout the place it ought to be expended?
- [11:03] What do you see as essentially the most helpful technique to do billing?
- [16:00] Everybody within the group ought to be monitoring their time. Sure or no?
- [17:51] What sort of problem does white labeling add to the pure optimization mannequin?
- [20:05] Why wouldn’t you employ a useful resource plan together with your white label companions to some extent?
- [20:52] How a lot duty do you assume that advertising businesses have to essentially get that deep inside a corporation?
- [23:04] The place can folks discover out extra about Parakeeto and the work you do on behalf of businesses?
Extra About Marcel Petitpas:
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