Scheduling Instagram Reels: The Full Information

Instagram Reels generate 43.5% extra engagement than Instagram movies on common. So when you’re seeking to give your content material a lift, it’s time to make the swap.

scheduling an instagram reel after filming

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However there’s a catch. It’s unimaginable to ship participating Reels each day. You might run out of time or concepts. Scheduling Instagram Reels is a good answer to maintain up with posting on daily basis.

Learn the complete submit to discover ways to schedule IG Reels.

Desk of Contents

The Advantages of Scheduling Instagram Reels

Nonetheless not satisfied that you must schedule your reels? Listed below are six main advantages of planning forward.

1. Posting on the proper time garners extra engagement.

The finest time to submit Reels is between 9 a.m. and 12 p.m. from Monday to Thursday, in response to a two-year-long analysis examine from Hootsuite. On Saturdays, you’ll need to submit at 9 a.m., and on Sundays, it’s 7 p.m.

Until you reside, sleep, and eat with the telephone in your palms, it’s tough to stay to those time slots with out scheduling posts.

In order for you essentially the most engagement in your Reels, schedule them when your viewers is most lively on Instagram.

best time for scheduling instagram reels

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2. You’ll be versatile and according to content material creation.

The thought for a Reel can hit you anytime, however you don’t at all times need to publish it immediately. Let’s say you simply posted a Reel one hour in the past, and also you’re already filming one other. It’s higher to schedule your new Reel for later the subsequent day. This manner, you received’t confuse the Instagram algorithm with extreme posting.

Ideally, your workforce will submit between 14-20 occasions per week on Instagram for the very best attain price per submit. Reportedly, creators ought to submit a minimum of 4-7 Reels per week.

3. You possibly can plan your advertising and marketing campaigns upfront.

On the subject of product updates, seasonal gross sales, and different deliberate advertising and marketing actions, you create promo content material beforehand. Put together your Reels, schedule them for the longer term, and revel in seamless campaigns.

4. You possibly can submit even while you’re out of the workplace.

On Instagram, you’ll get extra impressions when you publish high quality content material frequently. Cease posting for per week, and also you’ll see a drop in impressions and engagement.

Make Instagram give you the results you want when you’re on trip by scheduling IG Reels.

5. You possibly can drive gross sales and ROI.

Your Reels may help your gross sales workforce attain its targets. Eighty-one p.c of entrepreneurs say that video advertising and marketing has helped them drive gross sales. By making ready and scheduling Reels, you may assist stop dips in gross sales.

instagram reels help increase sales

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The best way to Schedule Instagram Reels With Creator Studio by Meta

Meta has permits any consumer to schedule Instagram Reels since August 2022. You’ll simply want to make use of Creator Studio, Meta’s official, free social media administration platform. Let’s go over the method.

1. Create an account and join your Instagram.

Log into Creator Studio, and enter your Fb account particulars. Then, click on on the Instagram icon and join your Instagram account by following the given directions.

How to connect Instagram to Creator Studio

To attach your Instagram profile, you first must create a Fb Web page (don’t confuse it with a private profile).

Then, open the Instagram app and click on “Edit profile.” Faucet “Web page,” and join your Fb Enterprise Web page to your Instagram account.

how to tie up a Facebook Page with an Instagram account

2. Put together your Reels utilizing Instagram.

Create your Reel on Instagram, and edit it. Add sounds, select visible results, or apply filters. Obtain the video to your telephone by clicking the “Obtain” button. You’ll use your downloaded video for scheduling within the subsequent step.

How to download a Reel

3. Create a submit and format it with Creator Studio.

Click on on the inexperienced button on the prime proper nook and choose what video you need to publish. Use Instagram Feed for movies beneath 60 seconds. Choose IG Video for posting Reels as much as 90 seconds.

It could sound complicated since Reels aren’t talked about within the dropdown, however all movies you publish on Instagram mechanically develop into Reels.

How to schedule Reels with Creator Studio

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Now, add the Reels you wish to submit. Write a caption, add hashtags, and select a location, if wanted.

Lastly, choose a canopy picture. Creator Studio will give you choices. You possibly can choose one in all 15 AI-generated photos, add a customized picture, or select any body from the video.

Choose the cover thumbnail for your Reel

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Navigate to the underside proper nook and click on on the blue arrow to set off publishing choices. Choose “Schedule” and set the date and time while you need to publish the Reel.

Scheduling Instagram Reels with Creator Studio

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That’s it! Your Reel shall be printed on the chosen day and time.

The best way to Schedule Instagram Reels With Different Instruments

In the event you handle many social media accounts, chances are you’ll profit from utilizing a third-party social media administration platform.

The method for scheduling a Reel is comparable, no matter platform. For our instance, we’ll present you the way to schedule your posts utilizing Later.

1. Create Later’s account and join your Instagram.

This step is tremendous straightforward. Join and click on on “Add Social Profile.” When you join your account, you’ll seem within the Later dashboard, the place you may create Reels.

Word: The auto-scheduling function works just for Instagram Enterprise Profiles. You can not use Creator or Private profiles for scheduling Reels resulting from Instagram rules. Right here is the way to arrange a enterprise account on Instagram.

2. File your Reels and alter them to satisfy Instagram video tips.

Movie and edit movies for Reels. Add music and results. Crop the video to a side ratio of 9:16 or 16:9, which is advisable by Instagram for optimum viewing.

3. Add the video to Later

Add your Reel video to the Media Library by clicking the blue button within the prime left nook. The video will seem proper under.

How to create an IG Reel using Later

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Drag your video to Calendar to schedule and open the Submit Builder.

How to schedule Reels with Later

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4. Format and schedule your Instagram Reel.

Within the Submit Builder, choose “Submit Sort — Reel.” Write a caption and add hashtags. Add location and first remark (if wanted). Guarantee your Reel is as much as 90 seconds lengthy, or trim it.

Word: Customized cowl photos are usually not allowed for auto-published Reels resulting from Instagram API restrictions. Select a body from the video to make use of because the thumbnail.

Select the day and time to submit the Reel. Then, observe the directions within the screenshot.

Prepare your Reels for scheduling

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Click on “Save.” Then, your Reel shall be mechanically printed on the chosen time.

Now let’s see the very best instruments for scheduling Instagram Reels.

Finest Apps for Scheduling Instagram Reels

This part options three completely different apps to schedule IG Reels. We’ll talk about what options they’ve, pricing, and a few suggestions for utilizing every instrument.

Let’s begin!


scheduling Instagram reels app, Later

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Later is an intuitive instrument for creators and social media managers alike. You possibly can plan, schedule, and analyze content material throughout all social media platforms.

What we like about Later is the Visible Planner. On this part, you may rearrange upcoming Instagram posts to develop a bespoke feel and look on your social media web page.

You may as well use Later’s in-depth IG and TikTok analytics to find out when your viewers is most engaged. This manner, you may uncover the very best time to submit Reels.

For ecommerce, Later is built-in with Shopify. This allows you to tag merchandise on posts to redirect your viewers to the merchandise playing cards.


  • Attempt it free for 14 days.
  • Pay $18 per thirty days for the Starter plan; $40 per thirty days for the Progress plan; and $80 per thirty days for the Superior plan.


scheduling Instagram reels app, Hootsuite

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Hootsuite is an all-in-one social media administration instrument that’s finest for digital advertising and marketing companies and mid-to-enterprise-level in-house groups. It really works with all social media platforms, together with YouTube.

Hootsuite can be utilized for:

  • Planning and scheduling posts.
  • Operating and optimizing advert campaigns on social media.
  • Managing communication in direct messages and feedback in a single place.
  • Monitoring your model mentions.


  • Free 30-day trial.
  • The Skilled plan is $49 month-to-month; the Group plan is $179 month-to-month; the Marketing strategy is $739 month-to-month.
  • Customized offers can be found for enterprises.


scheduling Instagram reels app, Publer

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Publer is a flexible instrument for social media administration and past. It lets you create, curate, schedule, and analyze all upcoming social media posts with distinctive options.

With Publer, you may handle Fb, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Enterprise profiles, WordPress websites, and even Telegram channels and teams.

Options We Like

  • Publer’s “Hyperlink in Bio” function makes Instagram posts clickable. Analytics are included.
  • Integration with Crello and VistaCreate. You possibly can design graphics and switch them into social media posts in a single click on.
  • Bulk scheduling. You possibly can craft as much as 500 posts and schedule them prematurely.
  • Recycling. Routinely rewrite your top-performing “evergreen” posts with a built-in Spintax Generator and schedule auto-generated posts.


  • Freemium for 3 accounts and restricted options.
  • The Skilled plan is $15 per thirty days; a 7-day free trial is included.
  • The Marketing strategy is $28 per thirty days; a 14-day free trial is included.

Achieve Extra Engagement With Instagram Reels Scheduling

Scheduling your Reels helps you drive extra engagement and entice new followers quicker.

Go for a paid social media administration app when you create content material for a number of accounts or throughout completely different social platforms. For creators, we advocate utilizing Creator Studio or making an attempt Publer’s free plan.

Quickly, you’ll be one step nearer to your subsequent viral second.

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