Learn how to Collab Submit on Instagram as a Model or Creator [Steps + Tips]

Questioning how Instagram’s new Collab function works? We’ve bought you lined.

Influencer and brand social media manager post a collab on Instagram

New Data: Instagram Engagement Report [2022 Version]

On this publish, we’ll dive into how this new function works, the advantages for manufacturers, and the steps to make use of it. Plus, get a number of tips about how one can leverage it.

What’s a collab publish on Instagram?

Within the Fall of 2021, Instagram introduced the “Collabs” function, which permits an feed publish to dwell on two customers’ profiles.

Right here’s the way it works: Consumer 1 will create the publish and invite Consumer 2 to be a collaborator. As soon as Consumer 2 accepts, the publish will dwell on each customers’ profiles. They may each share possession of the publish in addition to the engagement (likes, shares, feedback).

Presently, Collabs is barely accessible within the feed and on Reels. Meaning that you may’t add a collaborator on Tales, the Store tab, or anyplace else.

Why use an Instagram Collab publish?

For influencers and types, the Collabs function is a big alternative.

collab post on instagram example

Companies work with influencers to achieve audiences they usually wouldn’t, i.e. discoverability.

This function permits them to land immediately on their audience’s feed with out having to do extra work. They’ll additionally observe efficiency a lot simpler – no want to attend for influencers to ship a report, they will take a look at the analytics immediately.

Lastly, when two customers share a publish, they take away the danger of competitors with each combating for engagement.

From the content material creator’s perspective, this function not solely permits for extra transparency but additionally makes it simpler to share product suggestions.

Learn how to Create an Instagram Collab Submit

  1. Click on the “+” signal to create a brand new feed or Reel publish.

    how to create a collab post on instagram step 1

  2. Create a feed publish or Reel then faucet “Subsequent.”

    how to create a collab post on instagram step 2

  3. As soon as the enhancing is completed, faucet “Tag Folks.”

    how to create a collab post on instagram step 3

  4. Faucet on “Invite collaborator.”

    how to create a collab post on instagram step 4

  5. Seek for the collaborator’s account and add them.

    how to create a collab post on instagram step 5

  6. Look ahead to them to just accept. As soon as they do, the publish shall be shared with their followers they usually’ll be listed as co-author.

how to create a collab post on instagram step 6

From the invitee’s perspective, they’ll obtain a notification about being tagged on a publish and should evaluation the request.

how to create a collab post on instagram: how to accept invite

Be aware: In case your request is denied, the invitee will nonetheless be tagged in your publish however won’t be listed as a co-author and it’ll not present up on their feed.

Ideas for Making Instagram Collab Posts

Should you’re able to get began utilizing this function, listed below are some concepts and tips about utilizing collabs:

Supply hyperlink