Learn how to Collab Submit on Instagram as a Model or Creator [Steps + Tips]

Questioning how Instagram’s new Collab function works? We’ve bought you lined.

On this publish, we’ll dive into how this new function works, the advantages for manufacturers, and the steps to make use of it. Plus, get a number of tips about how one can leverage it.

What’s a collab publish on Instagram?

Within the Fall of 2021, Instagram introduced the “Collabs” function, which permits an feed publish to dwell on two customers’ profiles.

You 🤝 Me

We’re launching Collabs, a brand new solution to co-author Feed posts and Reels.
Invite an account to be a collaborator:

✅Each names will seem on header
✅Share to each units of followers
✅Dwell on each profile grids
✅Share views, likes and feedback pic.twitter.com/0pBYtb9aCK

— Instagram (@instagram) October 19, 2021

Right here’s the way it works: Consumer 1 will create the publish and invite Consumer 2 to be a collaborator. As soon as Consumer 2 accepts, the publish will dwell on each customers’ profiles. They may each share possession of the publish in addition to the engagement (likes, shares, feedback).

Presently, Collabs is barely accessible within the feed and on Reels. Meaning that you may’t add a collaborator on Tales, the Store tab, or anyplace else.

Why use an Instagram Collab publish?

For influencers and types, the Collabs function is a big alternative.

collab post on instagram example

Companies work with influencers to achieve audiences they usually wouldn’t, i.e. discoverability.

This function permits them to land immediately on their audience’s feed with out having to do extra work. They’ll additionally observe efficiency a lot simpler – no want to attend for influencers to ship a report, they will take a look at the analytics immediately.

Lastly, when two customers share a publish, they take away the danger of competitors with each combating for engagement.

From the content material creator’s perspective, this function not solely permits for extra transparency but additionally makes it simpler to share product suggestions.

Learn how to Create an Instagram Collab Submit

Click on the “+” signal to create a brand new feed or Reel publish.
Create a feed publish or Reel then faucet “Subsequent.”
As soon as the enhancing is completed, faucet “Tag Folks.”
Faucet on “Invite collaborator.”
Seek for the collaborator’s account and add them.
Look ahead to them to just accept. As soon as they do, the publish shall be shared with their followers they usually’ll be listed as co-author.

From the invitee’s perspective, they’ll obtain a notification about being tagged on a publish and should evaluation the request.

Be aware: In case your request is denied, the invitee will nonetheless be tagged in your publish however won’t be listed as a co-author and it’ll not present up on their feed.