Is Your Weblog Prepared for the Festive Season?
Photograph by Annie Spratt on Unsplash
There are solely 45 days till Christmas!
It’s that point of 12 months: the foolish season is nearly upon us: there’s solely 15 days till Black Friday and 18 days till Cyber Monday.
Should you begin making ready your weblog for Christmas in December you’re most likely too late. The Christmas rush begins late in November and escalates proper by means of till the large day.
Bricks-and-mortar shops have had the Christmas timber and pretend Santas up for months… however what’s the blogosphere doing to organize?
The reply relies on who you speak to. Each weblog and each viewers is completely different, in spite of everything. Nonetheless, we will be taught from one another’s concepts and get inspiration from niches exterior our personal.
At this time and over the subsequent few weeks, we’ll have a look at a couple of completely different blogs, and see how their house owners are making ready for the festive season:
- a blogger-consultant-speaker
- a digital writer
- a not-for-profit weblog
A number of the blogs have been round for years, whereas others are barely 12 months outdated. A number of the bloggers work full-time on their blogs, however others are part-timers becoming in running a blog round their day jobs. We’ll discover out:
- how they’re planning to optimize festive season gross sales and promotions
- how they’re becoming running a blog in round all the opposite stuff that occurs within the lead-up to the top of the 12 months
- how they’re planning to communicate with purchasers, followers, and followers over the New Yr break
- how a lot they’re anticipating to work over this era, how a lot time they’re hoping to spend with household and associates—and what they’ve finished to make that potential
- what they’re doing to ensure they hit the bottom working within the New Yr—and what they’ll concentrate on then.
I hope you’ll discover this collection inspiring. To kick off, let me provide you with a little bit of a behind-the-scenes peek into what I’m doing on dPS, a product weblog, for the festive season.
The product weblog
It’s a busy time for dPS within the lead-up to the festive season. In addition to sustaining our publishing schedule, we’re beginning to put together for our annual 12 days of Christmas celebration. It’s at all times quite a lot of enjoyable … and quite a lot of work.
Festive promotions, content material, and guests
For every of the 12 days main as much as Christmas, we often provide a particular worth on both of our personal merchandise, or that of a hand-picked accomplice. So there’s quite a lot of work getting these offers in place, and getting the pages and promotions able to go forward of time.
This sale is one thing that the dPS viewers actually loves, so we hold making an attempt to enhance, and we’re ramping issues up once more this 12 months. Previous expertise has proven that the sale ought to create quite a lot of further visitors to the weblog, however not simply to the gross sales pages themselves—we’ll begin to see will increase within the guests coming to sure tutorials, too. Posts on portraits and household photographs are at all times standard right now of 12 months, as are extra particular subjects like photographing fireworks.
And whereas we do promote the 12 days of Christmas offers as nice reward concepts, we additionally encourage our common readers to purchase a particular reward for themselves, too.
Break day
I at all times prefer to take a while off at Christmas to spend with household and associates, and preparation is the important thing. I’m lucky that I can share a number of the preparation with my staff, however we additionally plan and schedule content material effectively prematurely so that everybody who works on the weblog can benefit from the day without work.
With all of the exercise taking place within the lead-up to Christmas, I’m fairly busy. Within the interval between Christmas and New Yr, I’ll do check-in once in a while however I do restrict that to as little as I can.
Wanting ahead
Taking day without work means I want to organize for the time after I get again to work in 2023. That preparation’s been occurring for some time now—we have already got our first new product able to launch in January, so that may take a few of our focus early within the 12 months.
I’ll additionally begin plotting our roadmap for the remainder of 12 months in January, with my staff, and naturally the publishing schedule is an ongoing process.
A festive plan
Understanding seasonality is a vital a part of maximising the gross sales of merchandise for these with a product or affiliate-product weblog.
The merchandise on dPS are effectively suited to festive occasions, so we guarantee our campaigns are timed to maximise that potential. However even when your merchandise aren’t actually related to Christmastime, there will probably be different instances in the course of the 12 months when demand will probably be at its highest.
For these of us who depend on product gross sales revenue, it’s vital to have a plan in place so you may meet that demand.
On the finish of the collection, I’ll give you a five-point guidelines that will help you ready your product—or different—weblog for the festive season. However for now, I’m to listen to your tales. What do you’ve gotten deliberate in your weblog for the approaching weeks? Let me know within the feedback.
This text was first revealed on Dec 1, 2012 and republished Nov 10, 2022
