HubSpot’s Social Media Staff Provides 5 Suggestions for Bringing Your Model on TikTok

Taking the chance with any new platform is daunting. In any case, nobody desires to dedicate their time, power, or price range into one thing with little return.

That stated, it is arduous to disregard the hype round TikTok, its unbelievable engagement fee, and its large person base. For those who’re keen to get artistic, TikTok could possibly be the right house to your short-form movies.

Right here, I spoke with HubSpot’s social media staff to assemble their finest ideas for bringing your model on TikTok.

1. Know the place your viewers hangs out.

It is necessary to know the place your viewers hangs out on-line. For some manufacturers, this consists of TikTok — for others, not a lot. As an illustration, if you happen to promote retirement houses, you will not get a lot traction with the platform’s predominantly youthful viewers.

“TikTok is clearly all the craze proper now, and it is sensible that manufacturers wish to soar in. However earlier than you accomplish that, make certain to take time to ask the fitting questions: Does it make sense for our model to indicate up on TikTok? Is our audience there?,” advises Annabelle Nyst, senior advertising and marketing supervisor at HubSpot.

For those who’re debating whether or not or to not carry your model on TikTok, bear in mind to hinge your choice on a very powerful issue: your audience.

2. Discover your “why.”

Getting began on TikTok can really feel overwhelming, particularly when you do not have a aim to work in direction of. 

Consider your aim as your compass. It influences the movies you make, the matters you cowl, and your total technique. You need not have a particular aim proper off the bat — and it’ll doubtless change over time — however it’s best to have an concept of the final route you wish to go.

Listed below are a number of frequent objectives:

• Construct an engaged group
• Improve model consciousness
• Enhance model picture
• Promote merchandise
• Generate web site site visitors
• Broaden your viewers
• Present customer support
• Educate your viewers

It is simply as necessary to trace your progress. Check out a number of key efficiency indicators (KPIs) like profile views, video views, video likes, and follower development to see if you happen to’re inching nearer to your objectives.

3. Decide how you may present worth.

The subsequent step is figuring out the way you wish to current your model on TikTok. For Nyst, this begins with answering a easy query: how will you present worth to customers?

“Asking this query upfront will enable you to set up what your goal is for being on TikTok, and what your model’s presence may seem like on the platform,” she instructed me.

As an illustration, Gymshark, a preferred health attire model, supplies worth by entertaining its followers with fitness-related challenges, skits, and clothes hauls. It is no shock the model has over 4 million followers on the platform.

As a result of TikTok is quirky by nature, it creates a false impression that “critical” manufacturers haven’t got a spot on the platform. This is not true. Nevertheless, you might have to method your model from a unique angle. 

For instance, the Washington Put up has raked up over 1 million followers on TikTok. If you have not seen their movies, you may count on critical content material. As a substitute, you may discover comedic skits concerning the newest breaking information.

The last word aim is to supply worth in an interesting method. That is achievable for a lot of manufacturers — critical or not.

4. Save time by making a content material calendar.

TikTok surpassed 1 billion month-to-month energetic customers in 2021. On high of that, thousands and thousands of conversations occur on the platform each day, and tendencies come and go at fast pace. 

Briefly, TikTok can get overwhelming. For that reason, Nyst recommends planning a content material calendar. 

“Issues transfer rapidly on TikTok, and gaining new followers usually is dependent upon having a financial institution of present content material in your profile. So, suppose forward to what number of movies per week you’d prefer to put up, and how much matters you may concentrate on,” she advises.

That stated, TikTok is a trends-driven platform, so make certain to depart area in your content material calendar to leap on tendencies and create time-sensitive content material.

Moreover, you additionally must determine how usually it’s best to put up on TikTok. Nyst favors high quality over amount, advising manufacturers to purpose for 1-2 movies per week. In different phrases, consistency is vital.

One other upside to posting persistently? The extra you put up, the extra insights you achieve out of your viewers. This may enable you to perceive what matters and video kinds they reply to probably the most.

Need to know one of the best day and time to publish your movies on TikTok? Take a look at this useful information.

5. Insert your voice strategically.

Whenever you first be part of TikTok, it is tempting to hitch each dialog, hop on each pattern, and take part in each problem. Nevertheless, manufacturers must set guardrails and be strategic with their content material, says Nyst.

“There are such a lot of conversations occurring directly on TikTok, and so they’re altering on a regular basis. It is necessary to do not forget that your model does not should be part of each single dialog – so attempt to decide those the place it is sensible to insert your voice,” Nyst instructed me.

She provides, “Positive, the newest dance pattern may be thrilling, however can your model truly carry one thing new, distinctive, or precious to the desk?”

Not each pattern or problem will align along with your model or its messaging. On high of that, if you cannot add a brand new or distinctive spin, it is higher to skip it totally. However don’t be concerned about lacking out — tendencies on TikTok are a dime a dozen, and one other one is correct across the nook.

Again To You

TikTok is the brand new child on the block — and has rapidly change into a viable (and thrilling) advertising and marketing platform. Earlier than leaping in, ensure that TikTok is sensible to your model. When you’re on the platform, concentrate on focusing on your viewers with precious content material on a constant foundation.