How Our Design Adjustments Profit You

Buckle up, Velocity Racer. The software program world strikes so quick that it’ll make your head spin.

Fixed change comes with the territory if you’re accustomed to this speedy tempo. However change will be scary. It forces you to problem your pondering and enterprise into uncertainty. Change can also be a elementary ingredient for constant development and presents great alternatives.

As a result of a lot of what we do at G2 is pushed by sustaining a thriving market for software program patrons and distributors, opinions are essential to our success. After we enhance the consumer evaluation expertise, we additionally drive higher outcomes for software program distributors.

The G2 Evaluation Kind is how actual individuals submit opinions, and it simply bought an superior new facelift. On this article, we’ll discover the adjustments to this expertise and why they’ll result in larger wins for you on G2.

Consumer expertise is a big deal

When you can keep in mind what it was like searching the net within the early 2000s, it’s attention-grabbing to consider what we tolerated again then. From net pages loading at a snail’s tempo to irritating design selections, we had been rather more forgiving as a result of it was all so new.

In the present day is a a lot totally different story due to how integral expertise has change into in each day dwelling. Customers now count on rather more, and their experiences closely affect how probably they’re to maintain utilizing a product.

Consumer expertise (UX) design is a apply by which a company makes an attempt to evaluate how customers and clients work together with a services or products. These organizations depend on analysis and testing strategies to seek out alternatives that intention to optimize experiences for as many shoppers as doable. 


of on-line clients say they gained’t return to an internet site after having a nasty consumer expertise.

Supply: Amazon Internet Companies

1 in 3

customers say they’ll abandon a model they love for a nasty expertise.

Supply: PwC

Merely put: for those who don’t give your clients an expertise they’ll love, they’ll go elsewhere.

One of many explanation why G2 is the world’s largest B2B software program market is that we by no means accept the established order. We’re continually difficult ourselves to make G2 higher to attach patrons with software program distributors.

Since all customers submit their opinions via the G2 Evaluation Kind, we all know it is a main expertise price getting proper.

Why these adjustments are essential for software program distributors

Let’s take a second to be clear. Optimizing our evaluation kind expertise means extra opinions for our distributors. By eradicating roadblocks or friction, we finally enhance the chance of extra customers finishing the evaluation submission course of.

The brand new G2 Evaluation Kind goals to enhance conversion charges and decrease abandonment charges.

Putting a fragile stability for the perfect outcomes

Development and embracing change go hand in hand. And this actually isn’t the primary time the evaluation kind has acquired updates.

A part of G2’s success comes from our dedication to gathering genuine, unbiased opinions from actual individuals. Meaning deeply understanding what patrons have to know when researching and selecting software program that most closely fits their wants.

The method of software program shopping for is way from simple. To not point out that our analysis means that the software program gross sales cycle will proceed to change into extra complicated. Patrons want as a lot data out there to help them of their decision-making.

Not like leaving a evaluation on a website like Yelp or Google, opinions on G2 are deliberately complete by comparability. Clients have lots to say concerning the services they use, and there’s a ton of nuance we intention to seize when somebody submits a evaluation.

We heard you loud and clear

On this newest iteration of the G2 Evaluation Kind, the analysis, information, and consumer suggestions all mentioned the identical factor: streamlining the expertise is a high precedence.


The primary piece of suggestions we heard from patrons and sellers was that the evaluation kind requested many questions and took a while to finish. Our adjustments wanted to contemplate many elements, however this was one space we needed to get proper. 

Say howdy to the brand new G2 Evaluation Kind

Our workforce wanted to determine strike a fragile stability between making a smoother, sooner expertise with out compromising on our obligation to encourage customers to submit in-depth opinions. The brand new G2 Evaluation Kind has quite a few significant and noticeable updates, and we’re thrilled to share them with you.updated-g2-review-form-2023

Key design adjustments to learn about

After cautious consideration and a great deal of experimentation, the brand new evaluation kind is right here and prepared for the world to see. Take a look at the next noteworthy adjustments that matter most.

  • New progress bar: To encourage extra submissions, the brand new progress bar gives a visible cue for customers on their total progress earlier than submitting. This can go a good distance in setting expectations for time to completion and decreasing complete deserted opinions.
  • Improved query move: Re-ordering questions creates a extra logical move that makes the intent of the evaluation kind extra apparent to the consumer. It’s additionally crucial to notice that the variety of clicks on the “Subsequent” button drops from over 20 to only 4.
  • Streamlined query groupings: The shape now teams questions into 5 separate tabs, every of which defines what the questions will deal with for a given tab. Doing so prevents the consumer from having to modify gears mentally. This was a much-needed change as a result of it’s far simpler to reply questions that comply with an analogous contextual theme.
  • Two-column structure: A brand new two-column format will stop “gotchas” and shock customers with extra questions primarily based on how they reply dependent questions. This total enchancment in consumer expertise will make questions really feel extra obvious immediately.

What’s staying the identical

We’ve talked about all of the thrilling adjustments coming to the brand new evaluation kind, however a lot will stay intact.

  • Evaluation moderation move: We’re assured that these adjustments will enhance completion charges, which implies many extra opinions have to be vetted and may solely be authorised below strict pointers. All opinions will proceed to comply with our present moderation move.
  • Historic information: Any opinions and information beforehand collected on the outdated kind will probably be retained and proceed for use.
  • How opinions show on The feel and appear could differ for the evaluation kind, however opinions will nonetheless show as they do on G2 Profiles.

Stepping on the gasoline to extra opinions

The newly designed G2 Evaluation Kind is an all-around win-win. Optimizing this expertise will delight extra customers than ever, and distributors on G2 will profit enormously from higher completion charges. 

Key takeaways concerning the new evaluation kind

We’ve coated a variety of floor on this article, and there have been numerous high quality enhancements that we didn’t point out. Listed here are the learnings that matter most to distributors on G2.

  • A streamlined, modernized evaluation kind expertise. The brand new evaluation kind helps a extra logical workflow for reviewers with a contemporary design, query groupings, and a brand new progress bar.
  • Retaining excessive requirements for complete opinions. Regardless of an overhaul to the feel and appear of the evaluation kind, G2 will proceed to prioritize and encourage customers to go away genuine, in-depth suggestions concerning the software program they use.
  • Extra opinions imply extra success for distributors. In the end, these adjustments intention to enhance conversion charges and enhance opinions. Moreover, G2 repeatedly assesses consumer drop-off information to seek out new alternatives for optimization. 

Expertise the all new G2 Evaluation Kind for your self. Submit a evaluation immediately to see these adjustments in motion.

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