Here is What That Says About Software program Shopping for

Every of us has a narrative to inform. Milestones are only one small a part of ours.

Reaching 1 million unbiased evaluations in late 2019 was a major achievement for G2. A feat a number of years within the making, it was the end result of our staff’s grit, innovation, and exhausting work to develop the world’s largest software program market.

Simply over three years later, G2 did it once more. We’re proud to say that we now have over 2 million genuine evaluations from actual people, all on one web site:

Two million is a large quantity while you take a second to consider it. If G2 was a metropolis and each evaluate was one individual, we’d have a inhabitants bigger than Miami, Atlanta, Cleveland, and Kansas Metropolis mixed.

Let’s dig in and reveal some insights behind this achievement to rejoice this newest landmark. That is our journey to 2 million evaluations.

Accelerating the transfer to digital life

Three years isn’t all that a lot time within the grand scheme of issues. As practically everybody on Earth will inform you, the world has considerably modified since G2 reached 1 million evaluations in late 2019.

The pandemic basically uprooted our lifestyle the world over. Public well being was on everybody’s thoughts, and most of the people’s day by day routines and comforts had been stripped away.

Most jobs both transitioned to working from house or adopted new protocols to guard the protection of employees. And digital expertise noticed quicker adoption in an enormous manner.

All of us keep in mind that adjustment interval, particularly these of us who didn’t (and nonetheless can’t) bear in mind to go off mute on video calls. Some industries modified in a single day as corporations moved shortly to seek out software program that was mission-critical and enabled enterprise continuity.

We seemed again on the information to see what potential impacts the pandemic may need had on evaluate assortment. Because it seems, evaluations continued to develop at a constant tempo. 

A line chart depicting review count totals over several years

From what we may inform digging by the numbers, there was no indication of the pandemic instantly impacting evaluate assortment. However the information did inform us one factor: evaluations are essential for software program consumers. Regardless of the world experiencing such dramatic modifications, evaluations continued to stream in, cementing their affect.

We continued to earn the belief of software program consumers by connecting them with the software program and instruments they want. So whereas the pandemic led to shifts in numerous industries, it’s protected to say that person evaluations are right here to remain on this planet of B2B software program. 

Why G2 is the world’s largest market for software program

At our core, we consider within the energy of unbiased, genuine evaluations from actual individuals. 2 million evaluations is an enormous deal, however the fact is that we prioritize the standard of evaluations over amount. Listed below are a couple of causes consumers have come to belief G2 for researching and evaluating software program. 

  • We take steps to confirm the identification of each person on G2.
  • Evaluate moderation leverages over 43+ information factors to evaluate the authenticity of evaluations.
  • Each evaluate is vetted and may solely be accredited below strict pointers.

Don’t take our phrase for it. Once we requested a few of our energy customers what retains them coming again, their feedback confirmed simply how a lot they rely upon G2 for his or her software program shopping for wants.

“I take advantage of G2 to maintain up with the newest software program to optimize our enterprise. There are new issues popping out on a regular basis that may assist us get higher, quicker, and stronger as an organization.”

 Nanci T.
Director of Company Advertising and marketing, Schooling, and Engagement

“The evaluations assist us whittle down which software program platforms we’ll take a look at or examine additional. Getting data instantly from friends and colleagues who’re in the identical business is outstanding.”

– Norm C.
Senior Account Director

Software program classes that skilled probably the most development

The software program world will solely proceed to develop as expertise advances and innovation thrives. So as to add extra context to the event, we wished to see which rising software program classes noticed probably the most development in distributors since 2019.

Prime 5 software program classes by vendor enlargement

The software program panorama is all the time evolving, so G2 repeatedly evaluates and creates new classes in our taxonomy. Listed below are the highest 5 classes that noticed the largest modifications within the variety of distributors from 2019 to 2022.


1. AWS Market Software program: 64 —> 2,598 (+3,959%)

Amazon Net Providers (AWS) is the world’s largest cloud platform, and its customers flip to the AWS Market as a curated digital catalog that makes it straightforward for organizations to find, provision, and govern third-party software program. As extra corporations depend on AWS, person evaluations are essential to deciding on software program distributors by the AWS Market.


2. NFT Platforms: 1 —> 30 (+2,900%)
When you missed the numerous headlines and information tales about it, 2021 was the 12 months of the non-fungible token (NFT). This expertise took the world by storm alongside the growing curiosity in cryptocurrency.


3. Disinformation Detection Instruments: 1 —> 28 (+2,700%)
As a result of the web has made it really easy to distribute data at scale, disinformation is a rising concern. Accelerated by the pandemic and different elements over the previous couple of years, disinformation detection instruments have gotten more and more vital for some organizations.


4. Cloud Computing Platforms: 1 —> 21 (+2,000%)
Worldwide demand and adoption of cloud computing proceed to develop as analysts challenge this market to greater than double by 2028. Due to this demand and the related excessive prices, evaluations are simply as vital to the shopping for journey when evaluating the highest distributors.


5. Digital Credential Administration: 2 —> 28  (+1,300%)
Contemplating the proliferation of cloud-based options and providers, it’s no surprise organizations are searching for out software program that helps handle digital credentials, badges, and certificates. 

Class development honorable mentions

Along with the classes said beforehand, two different classes deserve point out when evaluating vendor development from 2019 to 2022.

  • Vaccine Monitoring: 4 —> 53 (+1,225%)
    Fortunately, developments in medical science made it safer for individuals to collect in public after the pandemic’s begin. Many organizations started reevaluating their office insurance policies as revolutionary remedies and vaccines grew to become extra out there. For corporations that instituted a return-to-office plan for his or her hybrid or on-site workforce, many required vaccination in opposition to COVID-19 and wanted an answer that made it straightforward to trace vaccination data with out risking HIPAA and privateness regulation violations.
  • Neurodiversity Cognitive Evaluation: 3 –> 32 (+966%)
    Do you know that ADHD and Autism can current otherwise in ladies, leading to a lot of them receiving a analysis in maturity? For the reason that pandemic pressured many to do business from home, quite a few adults below these new working situations with no formal analysis started to contemplate the likelihood they is likely to be neurodivergent indirectly. That is additionally partially because of a number of viral movies on TikTok from creators speaking about their neurodivergent experiences. With public curiosity spiking in 2021, we noticed the emergence of distributors providing cognitive evaluation software program that will act as stand-alone instruments or could combine with digital well being document (EHR), telemedicine, and medical follow administration software program.


Evaluate depend development the world over

North America at the moment represents the most important marketplace for B2B software program, however the remainder of the world is beginning to catch up. Extra distributors and software program corporations are sprouting up in every single place, and G2 is worked up to serve consumers in all markets.

Let’s discover G2’s enlargement into three distinct areas after we first crossed the 1 million evaluate threshold: North America (NA), Europe, the Center East, and Africa (EMEA), and Asia-Pacific (APAC).

A line chart comparing review count gains by region over time

By breaking down how evaluate counts by area have modified between 2020 and 2022, the info tells us a couple of issues.

  • Sustained development on this planet’s largest software program market. North America will all the time be core to our enterprise, and we’re proud to say that we persistently noticed evaluate counts improve from this area.
  • Evaluate counts exploded in a powerful APAC market. Asia-Pacific will probably be a power to deal with within the coming years. And with a substantial 68.8% carry in evaluations in 2022 over the earlier 12 months, APAC is an enormous driver behind the two million evaluate mark.
  • Vital progress in an rising area for software program. EMEA continues to make glorious enhancements, and we’re thrilled to develop alongside software program distributors on this area.


How G2 units up distributors to win

Our successes wouldn’t be attainable with out software program distributors. Consumer evaluations are elementary to G2, however so are the sellers who leverage the ability of evaluations to designate themselves as business leaders, win extra offers, and retain prospects for longer.

Our development is tied to the mutual success of distributors that make the most of G2 to its fullest potential. It’s for that reason that we’re repeatedly exploring new ways in which make it simpler for customers to submit evaluations and concurrently provide options for distributors to scale their evaluate assortment efforts. 

Periodic evaluate optimization

Creating the perfect expertise for reviewers is a fragile balancing act.

On the one hand, you need to supply as a lot related suggestions from customers as a result of their experiences are invaluable to software program consumers. On the opposite, we’re always evaluating what roadblocks or friction we are able to take away to make it simpler for customers to submit evaluations.

From steady design enhancements to releasing new options like Customized Questions, we’re all the time difficult ourselves to optimize the submission expertise.

Automating evaluate assortment

Automation could be a tremendously efficient device for distributors to ramp up evaluate assortment. Having an “always-on” answer is a dependable technique of accumulating evaluations with out counting on buyer outreach.

One instance is the G2 + Pendo integration, which permits customers to submit evaluations proper within the app they’re utilizing. By triggering evaluate requests with a visible overlay on the moments customers are most engaged, you’ll have a a lot better probability at sourcing person suggestions.

Ramping up evaluations with G2 Evaluate Technology

One of many quickest methods to scale evaluations on a compressed timeline is by leveraging G2 Evaluate Technology campaigns. By partnering with G2, we’ll interact your prospects in your behalf to submit evaluations.

Whereas a few of your most loyal prospects will fortunately depart a evaluate, it’s extra doubtless that it is advisable to immediate them to take action. Moreover, Evaluate Technology campaigns will help create a extra constant stream of evaluations all year long, probably boosting your probabilities of inserting increased in seasonal G2 Grid Reviews.

Urged studying: When BoomTown wished to enhance their general person scores, G2 Evaluate Technology campaigns had been a key ingredient to conducting their targets. Learn the case examine to find out how.

The journey to three million begins now

The staff at G2 couldn’t be extra pleased with the work we’ve put in to get so far, however we all know that we function in a realm of speedy change. The voice of the shopper is extra vital than ever, and we’re thrilled to proceed leveraging it to simplify software program buying worldwide.

Key takeaways

Let’s discover a few of the extra notable learnings we picked up on this behind-the-scenes take a look at the journey to 2 million evaluations on G2.

  • Buyer evaluations are instrumental within the shift to digital life. G2’s constant development over the past three years demonstrates how genuine evaluations at the moment are a fixture within the buyer journey for software program consumers.
  • High quality all the time beats amount. We’re pleased with our achievements, however we stay dedicated to sustaining moderation pointers that guarantee authenticity behind each evaluate.
  • Evaluate counts maintain rising the world over. APAC is changing into a powerhouse area on this planet of software program, and EMEA isn’t far behind.
  • Distributors have quite a few instruments at their disposal to earn extra evaluations. Sellers on G2 have entry to totally different methods, instruments, and greatest practices to assert their rightful place on the prime of the Grid. 

It’s been a tremendous journey, however we aren’t accomplished right here. We’ll clink our glasses for now, however we’re excited to satisfy you on the subsequent milestone.

Be part of the subsequent million. Submit a evaluate at the moment and assist different consumers consider which software program most closely fits their wants.

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