Full Listing of Meta Tags, Why They Matter for search engine optimization & Methods to Write Them

Meta tags can be utilized to extend the visibility of an internet site on engines like google, in order that they’re undeniably vital for search engine optimization.

Alternatively, they will negatively have an effect on your web site’s search engine optimization rating if written improperly.

Let’s uncover what meta tags are, why they matter for search engine optimization, and find out how to use them accurately to reap the advantages.

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What are meta tags?

Meta-tags are snippets of HTML code able to being crawled by search engine robots reminiscent of Google.

They’re influential in figuring out the visibility of an online web page on the SERPs. Meta tags are added to the <head> part of pages and might solely be seen within the HTML code:

an example of meta tags in code

Why do meta tags matter to search engine optimization?

Meta tags are one of many major channels {that a} web site has to speak with search engine robots — these answerable for crawling the content material of the pages to be listed. Meta tags are used to point to engines like google whether or not a web page needs to be listed or not, and provides further details about its content material.

This turns meta tags into core points of an search engine optimization technique for 2 major causes. With a very good writing and configuration of meta tags, we may help robots to have a greater understanding of the content material of every web page of an internet site, in order that we usually tend to rank larger within the SERPs.

Moreover, meta tags can provide further and high quality data to the customers to be able to obtain extra clicks and the next CTR within the searches, in addition to to supply them a greater expertise inside the web site.

Examples of Meta Tags

Meta tags are a vital a part of a profitable search engine optimization technique, that is why you will need to write them in a singular approach, protecting Google in thoughts to be able to rank larger, but in addition fascinated by the person. Let’s examine some examples of how you must and should not write meta tags.

Examples of Unique Meta Title and Meta-description Tags

With meta title and meta-description tags we point out each robots and customers the principle matter of the web page and what it’s about on the SERPs.

They need to be written in a distinctive and authentic approach in order that they describe the content material and entice the eye of tourists. This fashion we are able to handle to seem even above massive web sites or directories.

example of meta descriptions on the SERPs page

Alternatively, if we don’t optimize the title tags with the principle key phrases and subjects of the web page, nor in a horny approach, it will likely be harder to seem within the first positions of the SERPs.

And never solely that: avoiding key phrase stuffing can be advisable, which implies that we should not repeat a phrase an excessive amount of as a result of in any other case it appears unnatural.

an example of keyword stuffing in meta descriptions

Examples of Meta-tags that Can Injury Our Complete Digital Technique

A nasty setup of a meta tag, both by mistake or lack of know-how, can significantly injury your complete visibility of the web site.

On this case, we’re speaking in regards to the robots meta-tag with content material=”noindex” by which we point out to engines like google that we are not looking for a web page to be listed — subsequently seen — within the SERPs. With this instance of robots meta tags, it is troublesome to get natural clicks on an online web page from Google because it is not going to be listed.

<meta identify=”robots” content material=”noindex, nofollow”/>

an example of a noindex meta tag

Alternatively, with content material=”index” we do inform the robots that we wish to be listed to seem within the SERPS outcomes:

<meta identify=”robots” content material=”observe, index, max-snippet:-1, max-video-preview:-1, max-image-preview:massive”/>

For that reason, it is extremely vital to know find out how to keep away from these examples of meta tags that may significantly lower the visibility of the web site on engines like google.

Methods to Write Meta Tags

If you’re questioning find out how to write meta tags to have a greater efficiency it can be crucial that you simply at all times write content material fascinated by your customers. Then, you probably have designed a properly carried out search engine optimization technique, it’s going to make it easier to rank your pages routinely.

That is why, whenever you write meta tags you must keep in mind to incorporate the web page’s theme or its matter. Whether it is potential together with your major key phrase or synonyms, specifically within the case of title and meta-descriptions tags.

When writing them you will need to observe the next tricks to observe Google’s pointers to attempt to rank higher.

Title Tags

By utilizing the title tag, we point out the title of the web page content material to each Google and the customers on the major search engines. This tag shouldn’t be confused with the heading 1, the principle title of the textual content. The title meta tag is just seen to customers on the search outcomes, however not inside the web page.

Greatest practices to jot down title tags:

  • Summarize the principle matter of the web page with the principle key phrase or phrases.
  • Write distinctive, authentic and engaging titles to draw the eye of customers and enhance the CTR of the web page within the SERPs.
  • Be correct and descriptive based mostly on the content material of the web page.
  • Don’t exceed or repeat key phrases.
  • Write no more than 60 characters roughly (most of 580 pixels).

Methods to Write Title Tags

In WordPress or comparable CMS instruments, you’ll be able to set up search engine optimization plugins reminiscent of All in One search engine optimization, Rank Math or Yoast search engine optimization that can make it easier to to edit and preview your title tags.

WordPress title tag tool

Or you can even paste the next code into the <head> of your webpage:

<title>What’s a Web site Title (Title Tag)& Why Does It Matter for search engine optimization?</title>

a HubSpot title tag example on the SERPs

In some CMS instruments your title tag will routinely match the title of your web page or weblog. For instance, in HubSpot’s free CMS your title will seem as each your title tag and H1 as properly.

How to add your meta title in HubSpot CMS

At instances, you might have considered trying your title and title tag to be barely totally different. For instance, you might have considered trying your title tag to be shorter, in order that it isn’t truncated in search outcomes.

On this case, you’ll be able to add a separate title tag by pasting code into the superior part of your web page settings.

How to make your title tag different from your title in HubSpot CMS

Meta-description Tags

Meta-description tags provide the choice so as to add a quick description of the web page, which will probably be seen on the search outcomes.

Though Google doesn’t at all times show the content material that the creator has proposed, typically it may be generated routinely by the content material of the web page in the event that they worth that these generated by the person are usually not of sufficient “high quality” or are usually not associated to the person’s question.

Greatest practices to jot down meta-description tags:

  • Write the meta-descriptions in a customized approach summarizing the content material of the web page.
  • Embody the key phrase at the start of the sentence in a pure approach and with out repeating it abundantly.
  • Make them engaging and authentic.
  • Hold it between 140 and 160 characters roughly (most 920 pixels).

Methods to Write Meta-description Tags

You too can use search engine optimization plugins that can make it easier to to edit and preview this part:

an seo plugin to help you create meta descriptions

Or you can even paste the next code into the <head> of your web page:

<meta identify=”description” content material=”A meta description is mainly what helps the searcher resolve whether or not or to not click on the hyperlink to an article or webpage. A meta description helps persuade or persuade readers to decide on your web site. “/>

a HubSpot example of meta description on the SERPs

Many CMS instruments could have a easy textual content discipline the place you’ll be able to enter your meta description. The CMS will add this textual content to your <head> part for you. Here is what that appears like within the HubSpot CMS.



The robots meta-tag is likely one of the key meta-tags in an search engine optimization technique. This tag particularly tells a search engine whether or not a web page needs to be listed or adopted, or not.

  • On the whole, the default values are index, observe and it isn’t essential to specify them typically. With this we point out to the robots that we wish the web page to be listed on the SERPs and that it may be adopted.
  • Quite the opposite, if we point out the values noindex, nofollow, we’re telling Google that we are not looking for these hyperlinks to be adopted nor to seem on the major search engines.

Greatest Practices to Write Meta Robots Tags

  • Do not confuse noindex tags with robots.txt. By way of robots.txt recordsdata we point out to a search engine if we wish to crawl some pages or not, whereas by robots tag we inform if an internet site needs to be listed or not. That is why it can be crucial to not block noindex pages on robots.txt recordsdata, as robots will not be capable to learn them

Methods to Write Meta Robots Tags

You may edit the robots tag with Rank Math or Yoast search engine optimization:

the dashboard on Yoast to edit the robot tag

Or you can even paste the next code into the <head> of your web page in case you need your web page to be listed and adopted:

<meta identify=”robots” content material=”observe, index, max-snippet:-1, max-video-preview:-1, max-image-preview:massive”/>

To do that within the HubSpot CMS, you’d navigate to the settings tab of your weblog or touchdown web page. Beneath ‘Superior Choices’ merely add your code to the part titled ‘Further Code Snippets.’

How to add meta robots tag in HubSpot CMS

Meta Viewport Tag

The meta viewport tag is used to manage the way in which we inform the major search engines find out how to render and show a web page on totally different gadgets (cellular, pill and desktop).

Greatest practices to Write Meta Robots Tags

  • Use a meta viewport tag in your entire web site to adapt the content material for the cellular model.

Methods to edit viewport tag?

If you happen to do know what you might be actually doing, you’ll be able to edit your viewport tag on the <head> of your doc. If not, use the choice advisable by default:

<!DOCTYPE html>

<html lang=”en”>

<head> …

<meta identify=”viewport” content material=”width=device-width, initial-scale=1″> …

</head> …


Full record of Meta Tags

However there are nonetheless many extra meta-tags. We give you a whole record of key meta-tags in your search engine optimization technique:

Different meta tags, not necessities for search engine optimization, however advisable to take into consideration:

  • Creator meta-tag, to call the writer of the web page
  • Copyright meta- tag, proprietor of the rights to the supply code of an HTML web page.
  • Meta identify score tag, to specify grownup content material
  • Date meta-tags, to point the date of the content material

As we are able to see, there are totally different meta tags that can be utilized to assist us talk in a greater approach with each the person and engines like google so that everybody understands higher the knowledge that’s supplied. However you will need to know every one in all them and optimize in a horny and optimum approach.


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