Easy methods to Ship Efficient Order Affirmation Emails [Examples + Template]

Order affirmation emails have a 65% open fee, the very best common open fee of all emails. Optimizing these emails is a positive technique to get extra eyes in your model.

Past brand-building, electronic mail confirmations deliver peace of thoughts to your valued prospects by verifying {that a} transaction in your web site was profitable. With out this affirmation, your prospects could really feel confused. The consequence is a shaky model expertise and probably a rise in inquiries on your customer support workforce.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Uber’s order affirmation emails are smooth, clear, and aesthetically pleasing. Their design makes use of enormous textual content, loads of white house, and a blue call-to-action to incentivize the rider to “fee or tip” the driving force.

What we love: The e-mail is organized so the rider sees essentially the most essential data above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Although the recipient has already paid, JetBlue makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Under the affirmation, JetBlue gives a easy “Handle journey” CTA, so the shopper can simply replace a seat task, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Prospects receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a sensible technique for JetBlue to incorporate the app hyperlink.

3. Create a smooth design.

Hausera, an ecommerce website that sells kitchen and loo fixtures, does a superb job guaranteeing their order affirmation electronic mail is smooth, all whereas providing the recipient any data they might want. They begin with constructive messaging like “progress is a phenomenal factor” and “congratulations” to thank the shopper for his or her order.

What we love: Under the order abstract, they embody useful CTAs similar to “Maintain Procuring,” in addition to choices to both electronic mail, name, or dwell chat with a assist rep. Whether or not a buyer has a problem with their order or just desires to proceed perusing Hausera, the ecommerce website ensures the shopper can discover the subsequent steps from inside the order affirmation itself.

4. Put an important particulars up prime.

Tobi’s order affirmation electronic mail is easy and easy. The ecommerce website gives two essential CTAs — “assessment my order” and “contact buyer care” — inside the electronic mail itself. The recipient is ready to instantly examine and proper any data if their order does not look proper.

What we love: Tobi additionally successfully outlines their order course of inside the physique textual content of their electronic mail. They inform the shopper to ” permit as much as 2 enterprise days to course of and ship your order.” By together with this data of their electronic mail, Tobi ensures minimal outreach from prospects who’re questioning when their order will ship, or why they have not obtained transport data already.

5. Say, Thanks!

BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a very good job offering the shopper with loads of essential data all through their electronic mail, together with a CTA to examine order standing, a telephone quantity to contact buyer assist, and a observe concerning supply particulars for the recipient’s ticket.

What we love: BigStub gives a $25 rebate inside the order affirmation electronic mail with enrollment in Nice Enjoyable. Even when the shopper does not apply for the rebate, the inclusion remains to be an efficient technique that permits BigStub to probably increase constructive model notion.

6. Make it shoppable.

JustBats, an ecommerce website that sells baseball and softball tools, does a superb job of cross-selling different merchandise of their order affirmation emails. For example, if you buy a glove on their website, you may obtain an electronic mail with the next message — “You may have the glove, now get the bat.”

The remainder of the e-mail is designed to assist a person select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful assets to make sure the recipient is ready to discover the appropriate bat for his or her wants.

What we love: JustBats proves an order affirmation electronic mail could be an efficient alternative to counsel different related services or products, significantly because the order may help you perceive the shopper’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

SoulCycle’s order affirmation electronic mail successfully gives all related data and demonstrates SoulCycle’s capability to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the shopper might be driving, SoulCycle contains different helpful data together with the studio handle and a observe that sneakers and water might be supplied.

On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, issues, or simply need to say hiya?” with each a telephone quantity and electronic mail if the recipient wants to succeed in buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation electronic mail, and appears for areas the place they’ll add model voice.

8. Reinforce significant actions.

Check out the order affirmation obtained from Massachusetts’ Franklin Park Zoo upon a current buy:

This electronic mail gives all the knowledge wanted, but it surely additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Train customers about new know-how.

Zoom’s affirmation electronic mail incorporates three components:

• It confirms the acquisition.
• It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
• For the recipients who may be much less savvy, Zoom gives demos, webinars, and assist.

What we love: The smooth and minimal design underpins the benefit of use of Zoom’s assembly software program. The e-mail is well-designed with a whole lot of white house. This makes it straightforward to learn and attracts the attention to an important parts just like the iconography representing assist and coaching alternatives.

10. Keep on model.

SKINICIAN makes use of a constant tone all through its affirmation electronic mail. The textual content on the prime is pleasant and personable. It affirms the customer’s buy with “Joyful Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you like your new skincare.”

What we love: On the prime of the e-mail the recipient can take two actions: “View your order” or “Maintain buying.” An efficient addition to this electronic mail is the “You saved £5.00,” which reminds the person of the worth of buying at their website.

For example, you possibly can create an order affirmation electronic mail inside the HubSpot Electronic mail Advertising and marketing instrument at no cost. You may select a pre-made template and customise textual content, photographs, and total design. Or, you possibly can create an electronic mail from scratch.

This is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail instrument.

There are many different order affirmation electronic mail templates obtainable via instruments similar to Stripo and Squarespace.

Alternatively, if you happen to use an ecommerce web site builder like X-Cart, you need to use considered one of their electronic mail instrument add-ons to create your individual order affirmation electronic mail.

Picture Supply

This web page is the place you are redirected once you click on the “Purchase” or “Buy” button and signifies that an electronic mail needs to be on its means. A web based affirmation web page is a brief discover that tells your buyer that their transaction went via accurately. If a buyer does not see this web page, she or he will possible assume their transaction did not work.

If you’re creating an internet affirmation web page, right here are some things you must embody:

• Messaging similar to “Success! Your order is confirmed”, in addition to a observe that the shopper ought to count on an electronic mail of their inbox quickly.
• An order quantity, supply particulars, and order abstract (together with complete value).
• Photographs of the services or products purchased.

Moreover, you would possibly embody different related purchases on a buyer’s order affirmation web page. For example, in the event that they’ve bought a blender in your website, maybe you need to present them a smoothie recipe guide on their order affirmation web page.

Finally, it is vital to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their total purchaser’s journey.

Editor’s Be aware: This publish was initially revealed in Aug. 2019 and has been up to date for comprehensiveness.