Easy methods to Ship Efficient Order Affirmation Emails [Examples + Template]

Order affirmation emails have a 65% open fee, the very best common open fee of all emails. Optimizing these emails is a positive technique to get extra eyes in your model.

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Past brand-building, electronic mail confirmations deliver peace of thoughts to your valued prospects by verifying {that a} transaction in your web site was profitable. With out this affirmation, your prospects could really feel confused. The consequence is a shaky model expertise and probably a rise in inquiries on your customer support workforce.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Affirmation Electronic mail Finest Practices

Many affirmation emails are a part of a workflow. As soon as a buyer completes a transaction, an electronic mail routinely comes out recapping what they purchased. Although this electronic mail follows a proper construction, there are nonetheless greatest practices your model ought to implement.

For example, it is vital your order affirmation electronic mail be:

  • Cellular-friendly. Many recipients will examine their electronic mail on their telephones to see whether or not an order was processed.
  • Skim-able. Many shoppers are on-the-go and haven’t got time to learn dense textual content. In case you have necessary supply data you need to incorporate, take into account linking to it as a substitute of together with it within the physique textual content.
  • Gives an electronic mail and telephone variety of your buyer assist, in case the recipient’s order is wrong.
  • Outlines subsequent steps. That features when the shopper can count on an order to ship, or how the shopper can observe their order.
  • Consists of transport handle, cost technique, and order quantity.
  • Provides upselling alternatives, like merchandise that complement their buy or upgraded plans to think about sooner or later.

Moreover, take into account how one can embody model voice in your textual content to domesticate buyer loyalty, significantly with first-time prospects. You may also add hyperlinks to your social media accounts or weblog, so new prospects can discover different methods to have interaction along with your model.

10 Order Affirmation Electronic mail Examples

Earlier than you get began in your affirmation electronic mail, take inspiration from our round-up of one of the best electronic mail examples. Then, learn on for some templates that your workforce can use.

1. Provide a subsequent step.

Email confirmation example from Uber.

Uber’s order affirmation emails are smooth, clear, and aesthetically pleasing. Their design makes use of enormous textual content, loads of white house, and a blue call-to-action to incentivize the rider to “fee or tip” the driving force.

What we love: The e-mail is organized so the rider sees essentially the most essential data above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

Email confirmation example from JetBlue.

JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Although the recipient has already paid, JetBlue makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Under the affirmation, JetBlue gives a easy “Handle journey” CTA, so the shopper can simply replace a seat task, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Prospects receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a sensible technique for JetBlue to incorporate the app hyperlink.

3. Create a smooth design.

Email confirmation example from Hausera.

Hausera, an ecommerce website that sells kitchen and loo fixtures, does a superb job guaranteeing their order affirmation electronic mail is smooth, all whereas providing the recipient any data they might want. They begin with constructive messaging like “progress is a phenomenal factor” and “congratulations” to thank the shopper for his or her order.

Email confirmation example from Hausera.

What we love: Under the order abstract, they embody useful CTAs similar to “Maintain Procuring,” in addition to choices to both electronic mail, name, or dwell chat with a assist rep. Whether or not a buyer has a problem with their order or just desires to proceed perusing Hausera, the ecommerce website ensures the shopper can discover the subsequent steps from inside the order affirmation itself.

4. Put an important particulars up prime.

Email confirmation example from Tobi

Tobi’s order affirmation electronic mail is easy and easy. The ecommerce website gives two essential CTAs — “assessment my order” and “contact buyer care” — inside the electronic mail itself. The recipient is ready to instantly examine and proper any data if their order does not look proper.

What we love: Tobi additionally successfully outlines their order course of inside the physique textual content of their electronic mail. They inform the shopper to ” permit as much as 2 enterprise days to course of and ship your order.” By together with this data of their electronic mail, Tobi ensures minimal outreach from prospects who’re questioning when their order will ship, or why they have not obtained transport data already.

5. Say, Thanks!

Email confirmation example from BigStub

BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a very good job offering the shopper with loads of essential data all through their electronic mail, together with a CTA to examine order standing, a telephone quantity to contact buyer assist, and a observe concerning supply particulars for the recipient’s ticket.

What we love: BigStub gives a $25 rebate inside the order affirmation electronic mail with enrollment in Nice Enjoyable. Even when the shopper does not apply for the rebate, the inclusion remains to be an efficient technique that permits BigStub to probably increase constructive model notion.

6. Make it shoppable.

Email confirmation example from JustBats

JustBats, an ecommerce website that sells baseball and softball tools, does a superb job of cross-selling different merchandise of their order affirmation emails. For example, if you buy a glove on their website, you may obtain an electronic mail with the next message — “You may have the glove, now get the bat.”

The remainder of the e-mail is designed to assist a person select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful assets to make sure the recipient is ready to discover the appropriate bat for his or her wants.

What we love: JustBats proves an order affirmation electronic mail could be an efficient alternative to counsel different related services or products, significantly because the order may help you perceive the shopper’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

Email confirmation example from SoulCycle.

SoulCycle’s order affirmation electronic mail successfully gives all related data and demonstrates SoulCycle’s capability to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the shopper might be driving, SoulCycle contains different helpful data together with the studio handle and a observe that sneakers and water might be supplied.

On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, issues, or simply need to say hiya?” with each a telephone quantity and electronic mail if the recipient wants to succeed in buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation electronic mail, and appears for areas the place they’ll add model voice.

8. Reinforce significant actions.

Check out the order affirmation obtained from Massachusetts’ Franklin Park Zoo upon a current buy:

Email confirmation example from Franklin Park Zoo.

This electronic mail gives all the knowledge wanted, but it surely additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Train customers about new know-how.

Screenshot of Zoom’s email confirmation showing 3 core elements: payment details, getting started, and support.

Zoom’s affirmation electronic mail incorporates three components:

  • It confirms the acquisition.
  • It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
  • For the recipients who may be much less savvy, Zoom gives demos, webinars, and assist.

What we love: The smooth and minimal design underpins the benefit of use of Zoom’s assembly software program. The e-mail is well-designed with a whole lot of white house. This makes it straightforward to learn and attracts the attention to an important parts just like the iconography representing assist and coaching alternatives.

10. Keep on model.

Screenshot of an ecommerce brand’s email confirmation shows good use of branded language like: ‘happy, healthy skin’ and ‘we hope you love your new skincare’

SKINICIAN makes use of a constant tone all through its affirmation electronic mail. The textual content on the prime is pleasant and personable. It affirms the customer’s buy with “Joyful Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you like your new skincare.”

What we love: On the prime of the e-mail the recipient can take two actions: “View your order” or “Maintain buying.” An efficient addition to this electronic mail is the “You saved £5.00,” which reminds the person of the worth of buying at their website.

11 Order Affirmation Electronic mail Templates

Trying to craft the proper affirmation electronic mail? Attempt these electronic mail templates to create a affirmation sequence that serves your prospects and helps your model.

1. Educating Prospects

order confirmation template, Thank you for your order. Please take a moment to review the details below.  Order Number: [order number] Order Date: [order date] Payment Date: [order payment] Now, let’s get you started with [product]. [Information on how to use the product.] Dig into some of the guides, webinars, and training materials, below. Contact customer support.What we love: This template offers the recipient the whole lot they should affirm their buy, then, it preempts their subsequent wants by providing instructional supplies.

Both the recipient will know what they should do subsequent, or they may recognize steerage to get essentially the most out of their new buy.

This template additionally connects the model to the buyer. The addition of “Contact buyer assist” exhibits the model cares in regards to the person by giving easy accessibility to assist.

2. Supporting Your Gross sales Funnel

confirmation email template, You’ve purchased [item]. Thank you for choosing us! Purchase date: [date of purchase] Order number: [order number] Amount: [cost of order] [Order status] [Add sections with related items to bring the buyer back into the shop.]

What we love: Shoppable electronic mail affirmation is more likely to take your person again to the web site. Plus, it shares merchandise that you understand the shopper may be excited about.

3. Sharing model values.

Thank you for shopping with us today! Here are the details of your latest purchase: Purchase date: [date of purchase] Order number: [order number] Amount: [purchase cost] [Track My Order] [Add a “Did you know?” section taking the user to relevant pages on the website.]

What we love: Bear in mind, 65% of individuals open affirmation emails, and your purchaser won’t know the whole lot about your model but. Informing your patrons about what units you other than the competitors may help flip them into loyal prospects and model advocates.

4. Making the Purchaser Really feel Good

Hey [name], You’ve done something incredible today by donating [amount]. Thanks to your generosity we will be able to [what the donation money accomplishes]. It’s people like you who make a difference and we really appreciate it.

What we love: There’s nothing just like the affirmation that you simply’ve performed a very good factor. With one thing like a donation you possibly can count on the donor to really feel good already, however they won’t recognize the dimensions of their contribution. This electronic mail template helps to do exactly that, and it quietly reinforces precisely what the nonprofit is reaching.

5. Welcoming a Purchaser Into the Group

email confirmation template, Hey [name], You signed up for [subscription]. It’s great to have you! Here are the details. Subscription start date: 2022-12-14T12:00:00Z Subscription length: [time period] Amount: [cost] Payment date: [date of payment] Your subscription is active until 2022-12-14T12:00:00Z and will automatically renew. You’re now part of a [size] community, and we’re all here to [mission].  Why not head over and introduce yourself to the community? You’ll find threads and channels dedicated to introductions and our moderators are there to welcome you. Find us on [Slack link], [Facebook Group link], and [LinkedIn link].

What we love: The e-mail covers the small print of the acquisition and subscription on the prime. It eliminates questions on automated renewal and affirms that the choice is an effective one by telling the recipient that others have subscribed too. Lastly, the e-mail goals to make the transition into the neighborhood straightforward by encouraging them to introduce themselves and the place to do it.

6. Reaffirming the Buy

Hello [name]! You’ve taken action today! Here's more about your order. Invoiced amount: [cost] Status: [paid or pending] Payment date: [date of payment] [Order details] You should be proud of the good work you’ve done today. By purchasing [service] you can expect. Got questions? Reach out to customer service.

What we love: There’s nothing like a fast affirmation of a very good choice. This electronic mail does that, but it surely additionally offers the explanations why the recipient could be blissful in regards to the choice by outlining the expectations. The customer support particulars on the finish are a pleasant addition, simply in case there are any nagging worries.

7. Confirming a Reserving

Dear [name], Thank you for choosing us for your upcoming visit. We can’t wait to meet you. Here’s confirmation of your booking: Booking number: [order number] Arrival date: 2022-12-14T12:00:00Z Nights: [number of nights] Room: [room number if applicable] Total rate: [nightly rate if applicable] Amount paid: [cost] Balance outstanding: [remaining balance if applicable] Before you arrive, there are a few things to note: [Provide specific instructions.] Here’s how to find us. [Detailed directions.] Any questions, don’t hesitate to pick up the phone and call us at [number].

What we love: This affirmation template gives all the subsequent steps that the recipient must see their lodge or room reserving was a hit. Moreover, the e-mail is advising the recipient on what they’ll do subsequent. That features protecting the situation and any particular directions the purchaser would possibly want to concentrate on.

8. Choosing Simplicity

Hello [name], Thanks for choosing us. Your order for [product/service] was successful. You can expect delivery in [number] business days. Order number: [order number] Payment received: [cost] [Track order status]What we love: Though simplistic, this affirmation electronic mail does the whole lot that it must. It’s appropriate for manufacturers who need to get to the purpose and ship all of the core data.

9. Encouraging Referrals

confirmation email template: Hello [name], It’s time to celebrate! Your order is being processed and will be with you in [number] business days. Your order details: Order number: [number] Order date: 2022-12-14T12:00:00Z Amount paid: [cost] Don’t forget! We offer 10% off your next order if you refer a friend. Just share your referral code [code] with a friend, and we’ll sort the rest!

What we love: The tone of this electronic mail template is pleasant and informative. On the finish, the model prompts the shopper to share with a buddy for 10% off their subsequent order. You may reinforce this messaging in later emails too, which is very helpful when the order arrives.

10. Upselling

Hello [name], Please find the details of your order below. You’ll receive a shipping notification in 1-2 days. Your order details: Order number: [number] Order date: 2022-12-14T12:00:00Z Amount paid: [cost] Your items would look amazing with these accessories! [Related items] [Revise Your Order]

What we love: Equally to the JustBats and SKINICIAN examples above, this template is giving customers a possibility to return to the web site. The associated objects subsequent to a “revise your order” button are efficient. This CTA can encourage an upsell earlier than the order is absolutely processed.

11. Incentivize Motion

confirmation email template, Hey [name]! Your order is processed. Check out the order details below. Order number: [number] Order date: 2022-12-14T12:00:00Z Amount paid: [cost] [Review Order] Before you go, did you check out our sale ending in [hours/days]? It’s not too late, you can pick up [items] for up to 50% off. [Shop]

What we love: The notion of a soon-to-be-ending sale encourages customers to take motion. The store button makes viewing the sale objects straightforward.

Topic Line Templates

In search of some fast inspiration for topic traces? Listed here are a couple of in style choices that you need to use in your affirmation emails.

Be aware: Topic traces fluctuate primarily based on the kind of merchandise that’s on the market and the motion that has been accomplished.

Ecommerce Purchases

  • 🙌🏻 You probably did it!
  • Your buy is on its means.
  • We’ve acquired your order!

Electronic mail Signal-ups

  • Electronic mail affirmation! You’re one click on away.
  • You’re nearly there! Verify your electronic mail.
  • Click on right here to verify your electronic mail.
  • Click on to affix 10,110 subscribers.


  • Verify your electronic mail for entry.
  • You’re making a distinction.
  • You modified a life as we speak.
  • You’re superb! 💙 Thanks on your donation.

Easy methods to Create and Ship Order Affirmation Emails

There are many on-line websites with electronic mail templates that may show you how to create affirmation emails.

For example, you possibly can create an order affirmation electronic mail inside the HubSpot Electronic mail Advertising and marketing instrument at no cost. You may select a pre-made template and customise textual content, photographs, and total design. Or, you possibly can create an electronic mail from scratch.

This is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail instrument.

Email confirmation email created using HubSpot’s email marketing tool.

There are many different order affirmation electronic mail templates obtainable via instruments similar to Stripo and Squarespace.

Alternatively, if you happen to use an ecommerce web site builder like X-Cart, you need to use considered one of their electronic mail instrument add-ons to create your individual order affirmation electronic mail.

Order Affirmation Web page

Sometimes, when a buyer locations an order, they will see a affirmation web page earlier than they even obtain the affirmation electronic mail.

For example, here is what you may see once you place an order on Amazon.

Amazon order confirmation page

Picture Supply

This web page is the place you are redirected once you click on the “Purchase” or “Buy” button and signifies that an electronic mail needs to be on its means. A web based affirmation web page is a brief discover that tells your buyer that their transaction went via accurately. If a buyer does not see this web page, she or he will possible assume their transaction did not work.

If you’re creating an internet affirmation web page, right here are some things you must embody:

  • Messaging similar to “Success! Your order is confirmed”, in addition to a observe that the shopper ought to count on an electronic mail of their inbox quickly.
  • An order quantity, supply particulars, and order abstract (together with complete value).
  • Photographs of the services or products purchased.

Moreover, you would possibly embody different related purchases on a buyer’s order affirmation web page. For example, in the event that they’ve bought a blender in your website, maybe you need to present them a smoothie recipe guide on their order affirmation web page.

Finally, it is vital to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their total purchaser’s journey.

Editor’s Be aware: This publish was initially revealed in Aug. 2019 and has been up to date for comprehensiveness. 

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