Birthday emails: The right way to enhance subscriber loyalty and make extra gross sales

By Sean Tinney January 3, 2023

Not sending birthday emails to your subscribers? You may be lacking out on a possibility for higher subscriber loyalty, extra engagement, and extra gross sales.

Think about it’s your birthday…

You roll over in mattress and seize your cellphone, sifting via texts and emails wishing you effectively in your big day. In your inbox, there’s a message ready for you with a free provide, only for you, that will help you have a good time.

Now, how do you are feeling? Appreciated? Particular? Nicely, that’s the purpose of a birthday e mail: to make your subscribers really feel particular.

Birthday emails are an ideal expertise to your subscribers, however as a marketer, you’ll get loads of advantages from them as effectively. In response to Experian, birthday e mail campaigns have a:

• 342% greater income per message
• 481% greater conversion charges
• 179% distinctive click on charges

So in the event you’re questioning if you ought to be sending a birthday e mail, our suggestion is sure.

However earlier than you begin sending these particular emails… you’re going to wish to know your subscribers’ birthdays.

The right way to get your subscribers’ birthdays

In your sign-up kind

Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that data. 

So when establishing your sign-up kind, add a customized area to gather your subscribers’ birthdays. Simply don’t make this a required area, as your subscribers’ e mail addresses are a very powerful ingredient. If you may get just one piece of data, get that. Asking for an excessive amount of data could make individuals not need to join.

But when asking for individuals’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an non-compulsory customized area for birthdays. And whenever you ask for somebody’s birthday data, simply ask for the day and month of their birthday. Persons are normally prepared to share the month and day they have been born, however could also be hesitant to inform you which 12 months.

Professional tip: Think about including textual content under the birthday area that tells the client why you’re asking for his or her birthday. For instance, “Enter your birthday so we are able to ship you a present.” Persons are extra prepared to present data in the event that they know why you want it and the way you’ll use it. 

Right here’s how retailer DSW has arrange their sign-up kind. This is a little more data than most sign-up types ask for, however you get the concept. Additionally observe how they’ve made the birthday data non-compulsory. That’s sensible. 

In an e mail marketing campaign

It’s not too late to gather birthday data in the event you didn’t get it via a sign-up kind. Merely arrange an e mail marketing campaign to gather your subscribers’ birthday data. 

Use a topic line like:

“We need to ship you a birthday present!” 

or 

“Now we have a birthday present for you, however we don’t have your birthday.” 

Allow them to know why you need to know their birthday, so that they’re extra prone to reply. 

Additionally hold this e mail easy. Don’t mix requests for his or her birthday with a unique e mail request, like asking for his or her zip code on the similar time.

This e mail from Ann Taylor is a wonderful instance of learn how to acquire subscribers’ birthday data.

Arrange tags

When establishing the customized fields, additionally apply a birthday tag for every month so you’ll be able to simply create a birthday section that triggers an automatic birthday e mail marketing campaign (extra on that in a second).

Make your present one thing they can’t ignore

Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t normally provide. Usually, birthday emails have a coupon code that may be a particular deal, or a free provide redeemable on-line or in-store. 

Everybody loves a birthday e mail with an irresistible coupon. Listed here are a couple of of our favourite birthday e mail examples.

Hulu sends their viewers a free month.

Crimson Robin celebrates a birthday with a free burger, no situations connected.

And for dessert, Nothing Bundt Muffins give subscribers an precise mini birthday cake.

Stand out from different birthday emails

You’re most likely not the one one wishing your subscribers a cheerful birthday. So comply with these greatest practices to ensure your birthday emails stand out from the group.

Birthday emails topic strains must be easy and direct

A easy method is normally greatest with regards to the topic line. Observe the topic line construction under.

Hold the e-mail message brief and crowd pleasing

Don’t make your subscribers learn quite a lot of textual content. All they need is to get their present.

1. Hold it brief, candy, and about your subscriber

This e mail shouldn’t be about you, it’s about celebrating this big day to your subscribers. Now shouldn’t be the time to inform your organization story. 

The message ought to want your subscriber a cheerful birthday, clarify the present, and inform them learn how to redeem it. The very best birthday emails are brief and easy.

Think about using a coloured button with clear instructions. For instance, “Redeem your birthday present” or “Declare your $10 coupon now”.

2. Don’t ship generic emails

Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes reduce it. 

3. Use eye-catching photos or GIFs

Widespread GIFs present in birthday emails embrace balloons, confetti, and truffles. 

Forever21 makes use of a enjoyable cake present to make their birthday e mail unforgettable.

Begin with a birthday e mail template

You don’t should be knowledgeable designer to ship amazing-looking birthday emails. Begin with a pre-designed e mail template after which use a drag-and-drop builder to customise it.

Listed here are a couple of birthday templates accessible to all AWeber prospects. Simply choose one of many mobile-ready birthday e mail templates and customise it to suit your model.

Give subscribers a present that’s straightforward to redeem

Folks don’t need to bounce via hoops to redeem a present, particularly on their birthday. So ensure that your present is straightforward to redeem.

Right here’s an instance of a birthday e mail that will get this proper:

Automate your birthday e mail campaigns

Sending an e mail to have a good time every of your subscriber’s birthdays yearly appears like quite a lot of work. Not in the event you arrange a birthday e mail automation sequence.

With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is routinely despatched.

Take a look at this video for a step-by-step information to establishing your birthday e mail automation, from establishing the shape to triggering the e-mail:

It’s straightforward to ship stunning birthday emails 

It’s at all times nice to ship an e mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. Greater than half of birthday emails are despatched on a particular birthday. However a brand new pattern is to ship an e mail in the beginning of the birthday month to permit them loads of time to redeem their present. 

For those who don’t redeem their present, you’ll be able to at all times ship them a reminder e mail on the finish of the month. Begin sending your birthday e mail campaigns at present with AWeber Free.