At the present time in search advertising and marketing historical past: February 12

Google penalizes JCPenney for hyperlink scheme

In 2011, JCPenney was caught participating in hyperlink schemes and, in consequence, discovered itself on the receiving finish of a Google penalty.

The New York Instances was apparently perplexed by how properly ranked in natural seek for virtually every thing the retailer offered. So that they requested somebody conversant in search engine marketing to look into it.

What they discovered: JCPenney’s website had 1000’s of strange hyperlinks pointing to it with very descriptive anchor textual content. The Instances shared its findings with Google – and Google took guide motion. The JCPenney web site was nowhere to be discovered on Google for the queries that they had beforehand ranked primary for.

JCPenney mentioned they knew nothing concerning the hyperlinks – and subsequently fired their search engine marketing agency.

Learn all about it in New York Instances Exposes JCPenney Hyperlink Scheme That Causes Plummeting Rankings in Google.

Additionally on this present day

New chart annotations make Google Adverts’ change historical past experiences a lot simpler to navigate

2020: Annotations have been out there in campaign-level change experiences within the Google Adverts UI. 

Video: Ann Smarty on the historical past of visitor running a blog & the way forward for hyperlink constructing

2020: Sensible ran MyBlogGuest, which received hit laborious when Google cracked down on visitor running a blog.

For retail advertisers, Buying advertisements proceed to overshadow textual content advertisements

2019: Fourth-quarter experiences from Marin and Merkle highlighted the significance of Buying advertisements for retailers’ search promoting methods.

Analyst: 8 billion voice assistants by 2023

2019: Analyst agency Juniper Analysis predicted “almost 8 billion digital voice assistants to be in use by 2023.”

Google, Getty Photos enter a multi-year world licensing partnership

2018: The deal successfully ended Getty’s European antitrust criticism towards Google.

Google Gained’t Present search engine marketing Certifications To Site owners Or search engine marketing Corporations

2016: Google mentioned internally if they need to add an search engine marketing certification program and determined not to take action.

AdWords Automated Bidding Will get An Overhaul: Welcome, Portfolio Bid Methods

2016: Terminology adjustments got here with some new performance, together with the power to set completely different CPA targets on the advert group degree inside the similar bid technique. 

Google Cellular Picture Search Provides Drop-Down & Different UI Modifications

2016: Google added a drop-down menu on the picture search consequence web page for cell gadgets and tweaked some extra person interface options.

Streetmap Loses Anti-Aggressive Lawsuit In opposition to Google In UK

2016: Streetmap had sued on grounds that placing Google Maps on the high of search outcomes was an “abuse of competitors.”

Search In Pics: Google Jedi Grasp, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott

2016: The most recent photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

Google’s Search Impression Report Goes Reside For Choose Few Site owners

2015: Google launched the alpha model of their new search queries report in Google Webmaster Instruments to a small variety of Site owners for suggestions and testing. 

Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion

2015: After shopping for Travelocity the earlier month, Expedia grabbed Orbitz in aggressive bidding.

Google’s Matt Cutts On Being A Spam Fighter: Trying For Patterns & All the time New Spam Efforts

2014: He solutions the query “What’s it prefer to struggle webspam at Google?”

5 Instances Google Penalized Itself For Breaking Its Personal search engine marketing Guidelines

2014: When Google took motion towards itself – Google Chrome, Beat That Quote, Google AdWords (2x) and Google Japan.

Microsoft: We Don’t Censor Search Outdoors China

2014: An article asserted that Bing search outcomes for Chinese language language audio system within the U.S. have been radically completely different than these in English for controversial phrases reminiscent of “Tiananmen Sq.” or “Dalai Lama.”

Report: Cellular To Drive A Third Of Paid-Search Clicks By 12 months Finish

2013: The corporate mentioned that as of December 2012, cell gadgets accounted for 23.4% of all US paid-search clicks.

Bing Adverts Updates Professional Accreditation Coaching; Examination Is Now Free

2013: Among the many adjustments, Bing transitioned the coaching segments from video primarily based to textual content primarily based content material.

Foursquare Improves Android App, Makes Search Extra Outstanding

2013: An “Discover” search field was added on the high of the display.

Wait Wait… Don’t Inform Me: “I Search Google. So Does Bing”

2011: NPR’s “Wait Wait… Don’t Inform Me” quiz present did a humorous ship up over Google’s accusations that Bing was copying Google’s search outcomes.

Google AdWords Now Providing “Bid Concepts”

2010: The function gave solutions on when you ought to improve or lower your bids on sure key phrases.

Google Tweaks Cellular Search, Provides Olympics Onebox, Yahoo Gives Devoted Cellular Olympics Web site

2010: Google made some delicate adjustments to its cell homepage and searchbox.

Google Could Supply Buzz Independently From Gmail

2010: “It’s clear that curiosity in Buzz could lengthen past the present Gmail base, and we’re open to serving that neighborhood.”

Google Gives Beta Options In New “Maps Labs”

2010: So that folks might get a have a look at new performance and Google can get early suggestions on potential new options to introduce.

Google’s Sergey Brin Speaking China At TED

2010: A transcript of an impromptu Q&A with Google cofounder Sergey Brin on Google’s resolution to depart China.

Nielsen: Bing Regains December’s Losses In January

2010: Bing’s January share worn out its drop from December.

Yahoo Founders To Promote Up To five Million Shares

2010: Jerry Yang, the previous CEO, could be promoting 3 million shares and David Filo would promote as much as 2 million shares.

Google, Yahoo & Microsoft Unite On “Canonical Tag” To Cut back Duplicate Content material Muddle

2009: The delivery of the rel="canonical" hyperlink factor. The major search engines would use this as a touch, not as a directive.

Google Turns Off Radio Adverts

2009: Google Audio Adverts and Google Radio Automation wasn’t as profitable as they hoped

Google Buys Paper Mill In Finland For New Knowledge Middle

2009: It value $51.7 million.

Google “My Tracks” Makes use of Android GPS To Seize Out of doors Efficiency

2009: It helped runners, skiers, bikers and different out of doors fanatics seize their routes and efficiency utilizing the telephone’s GPS chip.

Microsoft Continues Peeling Off Yahoo Search Expertise

2009: Yahoo government Larry Heck could be engaged on Microsoft search.

Web Adverts Develop; Google Sees Slight Decline

2008: IDC reported that total Web promoting had grown 27% 12 months over 12 months to $25.5 billion in 2007.

Google Maps Provides Road View Images For A number of New Cities

2008: 30 cities had the road views function.

Cellular Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Cellular Europe

2008: Yahoo appeared to have changed Google as the search supplier for T-Cellular in Europe, whereas Google turned a main search accomplice of Nokia.

Tech Corporations Go After Yahoo Staff In Wake Of Microsoft & Layoff Information

2008: The businesses have been looking for builders, undertaking managers, and key executives who could have wished to leap ship forward of a potential Yahoo-Microsoft merger and upcoming layoffs. Associated: Up to date: Yahoo Layoffs Occurring Now

MSNbot 1.1: Reside Search Implements A Extra Environment friendly Crawl

2008: Microsoft introduced adjustments to their Reside Search crawler meant to cut back bandwidth assets throughout the crawl of a website.

Google Accused Of Profiting On Movie Piracy: Discussions Proceed

2007: Google is claimed to have supported two web sites that allegedly provided pirated motion pictures partially by an advert rep suggesting they bid on phrases like “bootleg film obtain.”

What Are Google Sitelinks?

2007: Many extra folks have been reporting seeing Google Sitelinks replace.

Yahoo Indicators Cellular Advertisers; Google Companions With Vodafone On Maps, Reside Search Cellular Leaving Beta

2007: A wide range of anticipated cell bulletins forward of 3GSM World Congress.

Search Love Triangle: Desires These Trying For On

2007: We’ve by no means heard of a search engine promoting for these looking for one other search engine on a 3rd search engine. Till now.

Mockingly, You Want A Map To Discover Google & Microsoft’s Home windows Cellular Map Apps

2007: It was an unbelievable problem.

Yahoo Go For Cellular Goes “Gamma,” LG Partnership Introduced

2007: It featured the power for customers to go looking straight from maps and share oneSearch outcomes, information articles and the service straight with associates.

Microsoft, Google & Others To Construct New Wi-fi System?

2007: Was this a manner for these firms to supply cell companies with out having to work with cell carriers? Chooses Central Washington For New Knowledge Middle

2007: In associated information, it appeared like Google’s North Carolina deal was going to be reviewed by the Senate Finance Committee.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< February 11 | Search Advertising Historical past | February 13 >

Supply hyperlink