6 Small Companies That Are Killing It On TikTok [+ How They Did It]


For a lot of manufacturers, TikTok is a scary, unknown place. What do you publish? How do you employ the trending sounds? I’ve rounded up small companies which have generated 1000’s of likes and followers on their TikTok profiles alone.

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On this article, we not solely checklist profitable small companies on TikTok with a breakdown of their methods but additionally hear from some instantly on what influenced their success.

Be aware: On this article, we outline small companies as these with one to 25 staff.

1. POPFLEX

Based by influencer and content material creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in Could 2020.

What’s the important thing to its success? Leveraging Ho’s loyal group and telling sincere tales.

@popflexactive Time for a fitness center bag improve? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #luggage #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music

Ho grew in recognition on YouTube as a health teacher sharing pilates exercises and recommendation, therefore the title @blogilates. After years of success, Ho launched the attire model, POPFLEX.

“It is such an enormous profit to work with a social media character like Cassey, who already has not solely a fanbase however a loyal group that she has constructed belief with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”

Realizing that these two manufacturers are deeply linked, King says they targeted on sharing the behind-the-scenes journey of constructing and rising POPFLEX.

“…Folks love seeing the ‘why’ and the method behind our merchandise,” says King, “it makes the model relationship much less transactional and extra of a relationship.”

She says that as a substitute of promoting a product, they stroll viewers by way of discovering options to their most urgent issues. On TikTok, every account feeds the opposite, creating what King calls an ecosystem.

“Should you occur to be scrolling TikTok and are available throughout Blogilates’ video selling a product, that can seemingly lead you to take a look at POPFLEX the place you possibly can then see the product on completely different our bodies by way of our try-on movies or see extra of the performance behind the product,” she says.” It is about creating an ecosystem of content material, it’s like telling one massive story.”

Along with storytelling and leveraging their founder, King shares that the model invests in constructing relationships with numerous content material creators, by way of partnerships and gifting.

“Seeing our merchandise promoted on exterior influencer/creator accounts helps construct our consciousness and belief with the buyer whereas additionally giving our buyer actual, uncooked, and unpaid opinions,” says King on gifting merchandise to influencers.

Not like many different manufacturers on TikTok, POPFLEX doesn’t solely depend on trending dances to achieve traction.

“Doing fashionable dance strikes doesn’t all the time have to be your reply to rising your attain,” says King. “Yow will discover a novel option to make the most of a trending audio to push your product and educate your viewers about your model.”

She continues, “The truth is, being completely different and decoding traits in distinctive methods has been a few of our greatest performing content material.”

If there’s one piece of recommendation King might provide different small companies, it’s this: Succeeding on TikTok includes trial and error.

“It’s a must to discover what brings your viewers in, weeding by way of what works and what doesn’t,” says King. “The one option to determine that out is by posting and by not being afraid to check new issues — new creators, posting at completely different instances, new angles, traits versus storytelling, and so forth.”

2. Faces Cosmetics

Whereas some manufacturers steer away from pushing their merchandise on TikTok, others discover nice success in doubling down on this technique. Faces Cosmetics is considered one of them.

About 90% of the TikTok movies this model posts on TikTok are instantly associated to its product, particularly the standard, efficiency, and sturdiness.

The explanation this technique works so nicely is that in just some seconds, the video addresses consumer ache factors and reveals how the product solves them – all whereas leveraging trending sounds.

@facescosmetics And it’s latex free 😜 Safe these lashes child! #make-up #mua #lashes #facescosmetics #lashessecured ♬ unique sound – IT GIRL 💕

Right here’s one other tactic that’s labored exceptionally nicely for Faces Cosmetics on TikTok: Build up a narrative surrounding the product, hooking in viewers, then revealing the reality on the finish.

Whereas this will likely sound like a dangerous method, it’s one which introduced the model 3.1 million views in a single video and a bunch of latest prospects.

As an illustration, within the video posted under, the model’s founder posed as a content material creator making an attempt a brand new product that’s been making its rounds on social media. Spoiler alert: It’s her product.

@facescosmetics I want i knew about this sooner omg! #lashes #make-up #ulta #facescosmetics #lashessecured ♬ unique sound – Faces Cosmetics

She tries it on, addresses frequent buyer ache factors with this product line, then ends the video with the large reveal and a restock announcement.

The takeaway right here is to inform tales that can resonate together with your viewers.

3. Hoodjabi

With over 125K followers and 4.3 million likes, all of Hoodjabi’s viral content material has one factor in frequent: nice use of a trending sound.

@hoodjabishop A lifechanging expertise 🥹🥹 #hoodjabishop #modestfashion #hijabessentials #hoodiehijab ♬ The sound of affection – Mandy & Boots- Viral 🔈Creator

Though each video options Hoodjabi merchandise, they don’t deal with the merchandise themselves. As a substitute, they deal with life-style – all the time in a humorous, partaking method. 

So, how do they do it? I spoke to Hoodjabi founder Kady Meite. Along with her humor, she attributes her TikTok success to her understanding of the app. 

“As a result of I personally use TikTok day by day, finding out the app comes simple,” she stated. “At any time when I hear an audio, primarily based on the wording of the music or theme of the development, I robotically assume ‘How can this apply to my model?’”

Whether or not it’s for constructing model consciousness, selling merchandise, or group constructing, Meite says there’s all the time a option to leverage a development.

“Manner too typically, I see different small companies get caught on views and why sure movies they labored so arduous on aren’t getting any traction,” she says. “When you click on that ‘publish’ button, you ought to be engaged on new content material, producing concepts, or producing.”

Meite recommends that small companies focus as a substitute on posting as a lot as potential to get their title on the market. She believes virality is pushed principally by consistency.

“ It has nothing to do with hashtags or sure instances of the day,” stated Meite. “Simply publish and publish constantly – the proper viewers will discover you.”

She provides that on a platform like TikTok, reusing and recycling outdated content material is welcome – together with images. 

“TikTok loves picture dumps with the proper caption, trending audio, and nice model photos,” Meite says. 

For small companies with restricted time and assets, that is nice information. You don’t have to start out from scratch each time, a brand new development gives a chance to show outdated content material into your subsequent viral video. 

If there’s one lesson to remove from Hoodjabi, it’s this: Take time to grasp how the platform works, don’t agonize over views, and deal with creating content material that can resonate together with your viewers.

4. Bobbie Items

TikTok accounts like Bobbie Items present us that simplicity can go a good distance on social media.

What as soon as was a drawing account from an artist developed right into a model promoting coloring books, stickers, and extra.

What’s most attention-grabbing right here is noting how the content material on this account shifted as soon as it turned a model. Within the early days, the movies had little focus, permitting viewers to easily benefit from the drawings as they got here alive on display.

Over time, the model began incorporating extra behind-the-scenes content material, from packing orders to creating new merchandise.

@bobbiegoods add eco pleasant present wrapping to your subsequent order! accessible now in my store ☺️ @noissueco #noissuepackaging #fyp #packingorders #smallbusiness #etsy ♬ Actual Love Child – Father John Misty

One other attention-grabbing word? Bobbie Items doesn’t depend on trending sounds to make or break their content material, exhibiting as soon as once more that there are a number of roads resulting in success on TikTok.

5. Omsom

Meals model Omsom isn’t simply on TikTok to advertise its merchandise. After perusing just some movies, you’ll discover that there’s an emphasis on celebrating Asian, and particularly Vietnamese, tradition.

Omsom invitations its viewers to achieve data of the historical past behind Vietnamese delicacies in addition to problem longstanding myths associated to Asian meals.

@weareomsom PSA: there aren’t any confirmed harms of consuming MSG!!! #msg #asiancuisine #asianfood #immigrantstories #stigma ♬ unique sound – Omsom

However that’s not all you’ll discover scrolling down their profile.

Omsom additionally shares tons of meals recipes, behind-the-scenes content material from the founders, and relatable life-style content material.

@weareomsom

The Omsom staff has HAD IT with these purple flags 🤣🚩

♬ Whatcha Say – Jason Derulo

Having this content material combine ensures they enchantment to a spread of purchaser personas, from Vietnamese customers in search of a style of dwelling to curious eaters.

6. SplayTray

When your product is pretty much as good as SplayTray’s, there’s no fancy technique wanted (though that by no means hurts).

On TikTok, all it takes is discovering the proper trending sounds to point out off your product’s most spectacular options.

Take this video under, which earned almost 270K views.

@splaytray

You positively want it.

♬ THE SOUND WE DONT REALLY NEED – Skeetersbedtimestories

The audio overlay – a dialog between two pals resisting the temptation to make a purchase order – combined with a easy video compilation made for an easy product demo that speaks for itself.

So, when doubtful, preserve it easy.

There you could have it – 6 manufacturers utilizing fully completely different methods and killing it on TikTok. Whether or not you’re a small, midsize or massive enterprise, there’s a bit of recommendation in right here for each TikTok marketer.

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