25 Nonprofit Advertising Statistics for 2023

It’s tough being a nonprofit marketer. You’re typically left questioning if it’s okay to spend a part of the cash on advertising your fundraisers, or when you ought to simply spend all of it on the trigger itself.

Volunteers working at a nonprofit

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Nonetheless, advertising — particularly for nonprofits — couldn’t be extra important for the betterment of your beneficiaries. By elevating consciousness and engagement, nonprofits can obtain their objectives and make an actual distinction on the earth.

Use these nonprofit advertising statistics to tell your advertising technique and maximize your funds in 2023 and past.

Desk of Contents

Why Advertising Issues for Nonprofit

Nonprofits that spend money on advertising can have extra of an impression. They’re in a position to get their nonprofit group in entrance of extra folks.

“Nonprofits have to make use of advertising instruments and ways to inform their tales, unfold their impacts, and garner help from the higher neighborhood,” says Joshua Fields, co-founder of the nonprofit The Subsequent Step Applications.

“The extra linked we’re with the neighborhood, the extra households we attain, the extra companies we offer, and the extra assets we are able to generate.”

Setting apart a funds for advertising can improve the impression of your message, the cash your increase, and the variety of volunteers you might have. Different advantages embody:

  • Elevating consciousness to your mission.
  • Attracting new donors and supporters.
  • Constructing relationships with present donors and inspiring donor retention.

To successfully construct your technique, you’ll want to grasp the panorama of nonprofit advertising. We’ll discover important tendencies within the subsequent part.

Nonprofit Advertising Statistics

The State of Philanthropy

nonprofit marketing trends, user generated content from the trevor project

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Which Nonprofit Advertising Channels Generate Outcomes

nonprofit marketing stats, Funraise’s Biannual Global Trends in Giving Report

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share of direct fundraising budget by channel

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Nonprofits Social Media Statistics

Nonprofit marketing communication expectations by generation

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How Customers Wish to Make Donations

Making the Most of Your Technique

One factor stays fixed with these stats: Knowledge-based choices are extra necessary than ever.

Put money into a nonprofit know-how that tracks and gives visibility for all of your information. Make sure to keep up-to-date with the nonprofit advertising world and tendencies shift.

nonprofit trends

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