24 Gorgeous Instagram Themes (& Learn how to Borrow Them for Your Personal Feed)

These days, Instagram is commonly somebody’s preliminary contact with a model, and practically half of its customers store on the platform every week. If it is the entryway for half of your potential gross sales, do not you need your profile to look clear and welcoming?

Taking the time to create an interesting Instagram feed aesthetic is likely one of the handiest methods to steer somebody to observe what you are promoting’s Instagram account or peruse your posts. You solely have one likelihood to make an excellent first impression — so it is important that you just put effort into your Instagram feed.

marketers discuss best instagram themes

Discovering the proper place to begin is hard — the place do you discover inspiration? What shade scheme must you use? How do you set up your posts in order that they appear to be a unit?

We all know you get pleasure from studying by instance, so we have compiled the solutions to all of those questions in a listing of gorgeous Instagram themes. We hope these encourage your personal feed’s transformation. However beware, these feeds are so fascinating, you will have a tough time selecting only one.

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Instruments to Create Your Personal Instagram Theme

Making a theme by yourself requires a eager eye for element. If you’re enhancing a number of posts every week that observe the identical theme, you’ll need to have a design software useful to make that workflow simpler. Pre-set filters, shade palettes, and graphic components are only a few of the options these instruments use, however you probably have a complicated theme to take care of, just a few of those instruments embrace superior options like video enhancing and format previews. Listed here are our prime 5 favourite instruments to make use of when enhancing images for an Instagram theme.


VSCO photo editing app for creating an instagram theme

Creators look to VSCO once they need to obtain probably the most distinctive photograph edits. This app is likely one of the top-ranked photograph enhancing instruments amongst photographers as a result of it contains superior enhancing options without having to tug out all of the stops in Photoshop. Should you’re in a rush and need to create an Instagram theme rapidly, use one of many 200+ VSCO presets together with name-brand designs by Kodak, Agfa, and Ilford. Should you’ll be together with video as a part of your content material lineup on Instagram, you should use the identical presets from the photographs so each sq. of content material blends seamlessly into the subsequent it doesn’t matter what format it’s in.

2. FaceTune2

FaceTune2 photo editing app for creating an instagram theme

FaceTune2 is a robust photograph enhancing app that may be downloaded on the App Retailer or Google Play. The free model of the app contains all the essential enhancing options like brightness, lighting, cropping, and filters. The professional model offers you extra detailed management over retouching and background enhancing. For video snippets, use FaceTune Video to make detailed changes proper out of your cell system — you’ll simply have to obtain the app individually for that functionality. Should you’re beginning to take a look at whether or not an Instagram theme is true to your model, FaceTune2 is an reasonably priced software price attempting.

3. Canva

Canva photo editing app for creating an instagram theme

You recognize Canva as a user-friendly and free choice to create graphics, however it may be a robust photograph enhancing software to curate your Instagram theme. For extra summary themes that blend imagery with graphic artwork, you’ll be able to add shapes, textures, and textual content to your pictures. Utilizing the photograph editor, you’ll be able to import your picture and modify the degrees, add filters, and apply distinctive results to present every bit of content material a glance that’s distinctive to your model.

4. Adobe Illustrator

photo editing app for creating an instagram theme

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Have you ever ever used Adobe Illustrator to create attention-grabbing overlays and tints for pictures? You are able to do the identical factor to develop your Instagram theme. Historically, Adobe Illustrator is the go-to software to create vectors and logos, however this software program has some fairly useful options for creating photograph filters and designs. Furthermore, you’ll be able to format your artboards in an Instagram-style grid to see precisely how every picture will seem in your feed.

5. Photoshop

Photoshop photo editing app for creating an instagram theme

Photoshop is probably the most well-known photograph enhancing software program, and it really works particularly nicely for creating Instagram themes. In case you have the capability to tug out all of the stops and tweak each element, Photoshop will get the job achieved. Not solely are the enhancing, filter, and adjustment choices just about limitless, Photoshop is nice for batch processing the identical edits throughout a number of pictures in a matter of seconds. You’ll additionally optimize your workflow through the use of photoshop to edit the composition, alter the background, and take away any undesirable elements of a picture with out switching to a different enhancing software program so as to add your filter. With Photoshop, you’ve got full management over your theme which implies you gained’t have to fret about your profile trying precisely like another person’s.

1. Transition

Should you aren’t set on one particular Instagram theme, think about the transition theme. With this aesthetic, you’ll be able to experiment with merging colours each couple of pictures. For instance, you could possibly begin with a black theme and embrace beige accents in each picture. From there, steadily introduce the subsequent shade, on this case, blue. Finally, you’ll discover that your Instagram feed will seamlessly transition between the colours you select which retains issues attention-grabbing with out straying from a cohesive feel and look.

Transition Instagram Theme Example

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2. Black and White

A sophisticated black and white theme is an effective option to evoke a way of sophistication. The shortage of shade attracts you into the photograph’s major topic and suggests a timeless aspect to what you are promoting. @Lisedesmet’s black and white feed, as an example, focuses the person’s gaze on the picture’s topic, just like the black sneakers or white balloon.

Black and white Instagram Theme Example

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3. Shiny Colours

If your organization’s model is supposed to suggest playfulness or enjoyable, there’s in all probability no higher method than to create a feed stuffed with vivid colours. Shiny colours are attention-grabbing and lighthearted, which could possibly be very best for attracting a youthful viewers. @Aww.sam’s feed, as an example, showcases somebody who does not take herself too significantly.

Bright Colors Instagram Theme Example

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4. Minimalist

For an artsier edge, think about taking a minimalist method to your feed, like @emwng does. The photographs are inviting and barely whimsical of their simplicity, and domesticate emotions of serenity and stability. The pup pics solely add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, so it may be simpler to get a real sense of the model from the feed alone, with out clicking on particular person posts.

Minimalist Instagram Theme Example

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5. One Colour

One of many best methods to choose a theme to your feed is to decide on one shade and persist with it — this may also help steer your inventive path, and appears clear and cohesive from afar. It is notably interesting in the event you select an aesthetically pleasing and calm shade, just like the comfortable pink used within the in style hashtag #blackwomeninpink.

One Color Instagram Theme Example

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6. Two Colours

Should you’re considering making a extremely cohesive feed however do not need to persist with the one-color theme, think about attempting two. Two colours may also help your feed look organized and clear — plus, in the event you select branded colours, it may possibly assist you to create cohesion between your different social media websites the web site itself. I like to recommend selecting two contrasting colours for a punchy appear to be the one proven in @Dreaming_outloud’s profile.

Two Color Instagram Theme Example

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7. Pastels

Much like the one-color concept, it could be helpful to decide on one shade palette to your feed, like @creativekipi’s use of pastels. Pastels, specifically, usually used for Easter eggs or cupcake decorations, seem childlike and cheerful. Plus, they’re charming and sudden.

Pastels Instagram Theme Example

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8. One Topic

As evident from @mustdoflorida’s feed (and username), it is potential to focus your feed on one singular object or concept — like beach-related objects and actions in Florida. Should you’re aiming to showcase your creativity or images abilities, it could possibly be compelling to create a feed the place every submit follows one theme.

One Subject Instagram Theme Example

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9. Puzzle

Making a puzzle out of your feed is sophisticated and takes some planning, however can reap huge rewards when it comes to uniqueness and interesting an viewers. @Juniperoats’ posts, as an example, take advantage of sense while you take a look at it from the feed, relatively than particular person posts. It is onerous to not be each impressed and enthralled by the ultimate outcome, and in the event you submit puzzle piece photos individually, you’ll be able to evoke severe curiosity out of your followers.

Puzzle Instagram Theme Example

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10. Distinctive Angles

Displaying on a regular basis objects and actions from sudden angles is bound to attract consideration to your Instagram feed. Much like the way in which strains create a theme, angles use path to create curiosity. Taking a picture of various topics from related angles can unite even probably the most unusual images right into a constant theme.

Unique Angles Instagram Theme Example

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11. Textual content Solely

An image is price a thousand phrases, however what number of photos is a well-designed quote price? Assured Girl Co. breaks the guidelines of Instagram that say pictures ought to have a face in them to get the very best engagement. Not so with this Instagram theme.

The intense colours and highlighted textual content make this format aesthetically pleasing each within the Instagram grid format and as a one-off submit on the feed. Even inside this strict text-only theme, there’s nonetheless room to interrupt up the monotony with a type-treated font and textured background just like the final picture does within the center row.

Text Only Instagram Theme Example

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12. Checkerboard

Should you’re not a giant fan of horizontal or vertical strains, you would possibly attempt a checkerboard theme. Much like horizontal strains, this theme lets you alternate between content material and pictures or colours as seen in @thefemalehustlers’ feed.

Checkerboard Instagram Theme Example

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13. Black or White Borders

Whereas it’s a bit jarring to have black or white borders outlining each picture, it positively units your feed other than everybody else’s. @Beautifulandyummy, as an example, makes use of black borders to attract consideration to her pictures, and the completed feed appears to be like each polished and complex. This theme will possible be extra profitable in the event you’re aiming to promote vogue merchandise or need to evoke an edgier really feel to your model.

Black or White Borders Instagram Theme Example

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14. Similar Filter

Should you favor uniformity, you will in all probability like this Instagram theme, which focuses on utilizing the identical filter (or set of filters) for each submit. From shut up, this does not make a lot distinction in your pictures, however from afar, it positively makes the feed seem extra cohesive. @marianna_hewitt, for instance, is ready to make her posts of hair, drinks, and vogue appear extra refined {and professional}, just by utilizing the identical filter for all her posts.

Same Filter Instagram Theme Example

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15. Flatlays

In case your major objective with Instagram is to showcase your merchandise, you may want a Flatlay theme. Flatlay is an efficient method to inform a narrative just by arranging objects in a picture a sure method and makes it simpler to direct viewers’ consideration to a product. As seen in @thedailyedited’s feed, a flatlay theme appears to be like recent and trendy.

Flatlays Instagram Theme Example

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16. Classic

If it aligns together with your model, classic is a inventive and putting aesthetic that appears each artsy and laid-back. And, whereas “classic” would possibly sound a bit bit obscure, it is easy to conjure. Merely attempt a filter like Slumber or Aden (constructed into Instagram), or mess around with a third-party enhancing software to discover a comfortable, hazy filter that makes your images appear to be they had been taken from an previous polaroid digital camera.

Vintage Instagram Theme Example

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17. Repetition

In @girleatworld’s Instagram account, you’ll be able to rely on one factor to stay constant all through her feed: she’s all the time holding up meals in her hand. Any such repetition appears to be like clear and interesting, and as a follower, it means I all the time acknowledge one among her posts as I am scrolling by my very own feed. Think about the way you would possibly evoke related repetition in your personal posts to create a model picture all your personal.

Repetition Instagram Theme Example

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18. Combine-and-match Horizontal and Vertical Borders

Whereas this admittedly requires some planning, the ensuing feed is extremely eye-catching and distinctive. Merely use the Preview app and select two completely different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The ensuing feed will look spaced out and clear.

Mix and Match Horizontal and Vertical Borders Instagram Theme Example

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Should you’re a author or content material creator, you would possibly think about creating a complete feed of quotes, like @thegoodquote feed, which showcases quotes on completely different mediums, starting from paperback books to Tweets. Think about typing your quotes and altering up the colour of the background, or handwriting your quotes and inserting them close to attention-grabbing objects like flowers or a espresso mug.

Quotes Instagram Theme Example

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20. Darkish Colours

@JackHarding‘s nature images are nothing in need of spectacular, and he highlights their magnificence by filtering with a darkish overtone. To do that, think about desaturating your content material and utilizing filters with cooler colours, like greens and blues, relatively than heat ones. The ensuing feed appears to be like clear, smooth, {and professional}.
Dark Colors Instagram Theme Example

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21. Rainbow

One method to introduce shade into your feed? Strive making a rainbow by slowly progressing your posts by the colours of the rainbow, beginning at purple and ending at purple (after which, beginning yet again). The ensuing feed is gorgeous.

Rainbow Instagram Theme Example

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22. Doodle

Most individuals on Instagram persist with images and filters, so to face out, you would possibly think about including drawings or cartoon doodles on prime of (or changing) common photograph posts. It is a good concept in the event you’re an artist or an internet designer and need to draw consideration to your inventive talents — plus, it is certain to get a smile out of your followers, like these cute doodles proven beneath by @josie.doodles.

Doodle Instagram Theme Example

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23. Content material Components

Comparable components in your images can create an attractive Instagram theme. On this instance by The Container Retailer Customized Closets, the theme makes use of cabinets or garments in every picture to visually deliver the feed collectively. Quite than every photograph showing as a separate room, all of them mix to create a clean format that shows The Container Retailer’s merchandise in a method that feels pure to the viewer.
Content Elements Instagram Theme Example

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24. Structural Strains

One thing about this Instagram feed feels completely different, doesn’t it? Other than the content material specializing in skyscrapers, the strains of the buildings in every picture flip this format into a singular theme. In case your model isn’t within the enterprise of constructing skyscrapers, you’ll be able to nonetheless implement a theme like this by on the lookout for straight or curved strains within the images your seize. The important thing to creating crisp strains from the topics in your images is to snap them in nice lighting and discover symmetry within the picture wherever potential.

Structural Lines Instagram Theme Example

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25. Horizontal Strains

In case your model does nicely with aligning images with content material, you would possibly think about organizing your posts in a considerate method — as an example, creating both horizontal or vertical strains, together with your rows alternating between colours, textual content, and even topic distance. @mariahb.make-up employs this tactic, and her feed appears to be like clear and intriguing consequently.

Horizontal Lines Instagram Theme Example

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Learn how to Create an Instagram Theme

1. Select a constant shade palette.

One main issue of any Instagram theme is consistency. As an example, you would not need to commonly change your theme from black-and-white to rainbow — this might confuse your followers and injury your model picture. After all, a whole firm rebrand would possibly require you to shift your Instagram technique, however for probably the most half, you need to keep per the varieties of visible content material you submit on Instagram.

For that reason, you will want to decide on a shade palette to stick to when creating an Instagram theme. Maybe you select to make use of model colours. HubSpot’s Instagram, as an example, primarily makes use of blues, oranges, and teal, three colours prominently displayed on HubSpot’s web site and merchandise.

Alternatively, perhaps you select one of many themes listed above, akin to black-and-white. Regardless of the case, to create an Instagram theme, it is important you stick to a couple colours all through all your content material.

2. Use the identical filter for every submit, or edit every submit equally.

As famous above, consistency is a vital aspect in any Instagram theme, so you will need to discover your favourite one or two filters and use them for every of your posts. You should utilize Instagram’s built-in filters, or attempt an enhancing app like VSCO or Snapseed. Alternatively, in the event you’re going for a minimalist look, you would possibly skip filters totally and easily use just a few enhancing options, like distinction and publicity.

No matter you select, although, you will need to proceed to edit every of your posts equally to create a cohesive feed.

3. Use a visible feed planner to plan posts far prematurely.

It is vital that you just plan your Instagram posts forward of time for just a few completely different causes, together with making certain you submit an excellent number of content material and that you just submit it throughout a good time of day.

Moreover, when creating an Instagram theme, you will have to plan posts prematurely to determine how they match collectively — like puzzle items, your particular person items of content material want to strengthen your theme as a complete. To plan posts far prematurely and visualize how they reinforce your theme, you will need to use a visible Instagram planner like Later or Planoly. Better of all, you should use these apps to preview your feed and guarantee your theme is trying the way in which you need it to look earlier than you press “Publish” on any of your posts.

4. Do not lock your self right into a theme you’ll be able to’t get pleasure from for the lengthy haul.

In center college, I usually preferred to vary my “look” — at some point I aimed for preppy, and the subsequent I selected a extra athletic look. After all, as I obtained older, I started to know what model I might stick to for the lengthy haul and began looking for garments that match my genuine model so I wasn’t continually buying new garments and getting sick of them just a few weeks later.

Equally, you do not need to select an Instagram theme you’ll be able to’t dwell with for a very long time. Your Instagram theme needs to be an correct reflection of your model, and if it is not, it in all probability will not final. Simply because rainbow colours sound attention-grabbing on the get-go does not imply it is a good match to your firm’s social media aesthetic as a complete.

When doubtful, select a extra easy theme that gives you the chance to get inventive and experiment with out straying too far off-theme.

Learn how to Use an Instagram Theme on Your Profile

1. Select what images you need to submit earlier than selecting your theme.

If you begin an Instagram theme, there are such a lot of choices to select from. Filters, colours, types, angles — the alternatives are countless. However it’s necessary to understand that these items gained’t make your theme stand out. The content material remains to be the star of the present. If the photographs aren’t balanced on the feed, your theme will appear to be a photograph dump that occurs to have the identical filter on it.

To curate the proper Instagram theme, select what images you intend to submit earlier than selecting a theme. I extremely suggest laying these images out in a nine-square grid as nicely so you’ll be able to see how the images mix collectively.

2. Don’t neglect the captions.

Certain, nobody goes to see the captions of your Instagram images once they’re your theme within the grid-view, however they are going to see them while you submit every photograph individually. There shall be occasions when a picture you submit could also be of one thing summary, just like the nook of a constructing, an empty suitcase, or a pair of sun shades. On their very own, these items won’t be so attention-grabbing, however a considerate caption that ties the picture to your total theme may also help hold your followers engaged once they would possibly in any other case try and hold scrolling previous your profile.

Should you’re having a little bit of author’s block, try these 201 Instagram captions for each sort of submit.

3. Swap up your theme with shade blocks.

Earlier, we talked about selecting a theme that you would be able to decide to for the lengthy haul. However there’s an exception to that rule — shade transitions. A number of the greatest themes aren’t primarily based on a selected shade in any respect. Quite than utilizing the identical shade palette all through the Instagram feed, you’ll be able to have colours mix into each other with every photograph. This manner, you’ll be able to embrace a bigger number of images with out limiting your self to particular hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram advertising and marketing is greater than numbers. As probably the most visible social media platform right now, what you submit and the way it appears to be like immediately impacts engagement, followers, and the way your model reveals up on-line. A cohesive Instagram theme may also help your model convey a price proposition, promote a product, or execute a marketing campaign. Colours and filters make lovely themes, however there are a number of further methods to cease your followers mid-scroll with a enjoyable, unified aesthetic.

Editor’s observe: This submit was initially printed in August 2018 and has been up to date for comprehensiveness.

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