21 Model Model Information Examples for Visible Inspiration

Creating a constant model begins with making a model model information. These branding rule books assist graphic designers, entrepreneurs, net builders, neighborhood managers, and even product packaging departments all keep on the identical web page, and current a unified imaginative and prescient of the model to the general public.

The very best manufacturers stick in our brains as a result of their presence is outlined by the repetition of the identical emblem, fonts, colours, and pictures. As soon as we see them sufficient, they change into immediately recognizable, bringing us a transparent sense of reliability and safety. All of that is attainable when every member of your staff adheres to a cohesive model model information.

Free Download: How to Create a Style Guide [+ Free Templates]

On this article, we’ll go over what model pointers are, the weather of a method information, and a few wonderful examples of them in motion to make use of as inspiration on your subsequent branding venture or web site redesign.

Image probably the most recognizable manufacturers you possibly can consider. Chances are high, you’ve got discovered to acknowledge them due to the consistency throughout the messaging — written or visible — these manufacturers broadcast. The identical model colours are mirrored throughout them. The language sounds acquainted. It is all very organized and, whereas not inflexible, it is cohesive.

Listed below are a number of sorts of pointers you’d discover in a model model information and which components of a model they will affect.

Obtain our free useful resource on tips on how to create your personal model information with model pointers templates to observe. Making a constant model information is not simple, however with these instruments you possibly can construct an unforgettable one with ease.

The Parts of a Model Model Information

A model model information encompasses rather more than only a emblem. It visually encompasses all the things your model is about — all the way down to your online business’ goal. Listed below are some key parts that make or break a model model information.

Mission Assertion

Your mission assertion is an action-oriented assertion declaring your group’s goal, making it the compass of your model model information. It ensures that each one your content material is working towards the identical aim and connecting together with your viewers. This assertion can information your weblog and paid content material, advert copy, visible media, and slogan.

Purchaser Persona

A purchaser persona is the fictional illustration of your best buyer. It consists of particulars in your buyer’s job title, age, gender, {and professional} challenges — due to this fact stipulating for whom your model publishes content material. Your purchaser persona guides your weblog content material, advert copy, and visible media which might entice invaluable leads and prospects to your online business.

Colour Palette

Your shade palette is a bunch of colours your organization makes use of to design its model, guiding each piece of visible content material created. These shade combos typically observe HEX or RGB shade codes, and govern your emblem, net design, printed adverts, and occasion collateral.

Editorial Model Information

The job of an editorial model information is to commit an editorial stylebook on tips on how to phrase sure merchandise, record matters the model can and can’t write about, and different firms it could possibly point out. Your editorial model information can information your weblog content material, video scripts, web site and touchdown web page copy, PR speaking factors, and data base articles. It may well additionally present course relating to your model’s voice and persona to make sure constant messaging throughout all channels.


Typography is a visible factor of your model model information that goes past the font you employ in your organization emblem. It helps your weblog design all the way down to the hyperlinks and duplicate in your web site — even your tagline. Typography performs a serious position in your web site’s consumer expertise, so that you need to be sure it’s visually interesting whereas additionally being accessible and simple to learn.

As you possibly can see, the aim of the model model information is to kind and preserve the entire varied parts of an organization that, when mixed, spell out your complete model because it’s acknowledged.

Intrigued? Try 21 of the perfect ones we might discover.

1. Medium

Medium easy model model information emphasizes utilization of its emblem, wordmark, and image. Medium’s emblem is the model’s major graphic factor and was created to really feel “assured, premium, timeless, and fashionable.”

See the complete model information right here.

medium logo usage guidelinesexamples of incorrect usage of Medium

Picture Supply

2. Walmart

Walmart is likely one of the world’s largest and most recognizable manufacturers, so it is no shock that its model information is extraordinarily thorough. The information consists of the model’s emblem, pictures, typography, illustrations, iconography, voice, editorial model, and extra. Walmart’s shade palette is so integral to its model id that its major shade is named “Walmart Blue.”

See the complete model information right here.

example of logo usage in walmartwalmart brand color guidelines

Picture Supply

3. Asana

Asana’s easy model information highlights its emblem and shade palette. It additionally explains tips on how to correctly use the model’s property.

See the complete model information right here.

logo usage examples in asana

Picture Supply

4. Skype

Everybody’s favourite video chat platform additionally has a squeaky-clean model information for its model. Skype, now owned by Microsoft, focuses totally on its product phrasing and emblem placement.

See the complete model information right here.

skype brand style guide logo and icon usage

Picture Supply

5. Barre & Soul

Barre & Soul’s model model information consists of variations of its emblem, emblem spacing, secondary logos, supporting imagery, and a five-color shade palette.

See the complete model information right here.

barre & soul brand style guide

barre & soul brand style guide logo imagery and color palette

Picture Supply

6. Spotify

Spotify’s model information would possibly seem easy and inexperienced, however there’s extra to the model than only a lime inexperienced circle. Spotify’s shade palette consists of three shade codes, whereas the remainder of the corporate’s branding pointers focus closely on emblem variation and album art work. The model information even lets you obtain an icon model of its emblem, making it simpler to symbolize the corporate with out manually recreating it.

See the complete model information right here.

spotify logo usage guidelinesspotify brand icon usage guidelines

Picture Supply

7. Starbucks

Starbucks’ interactive model model information consists of particulars about tips on how to use its core parts comparable to the enduring Siren emblem and inexperienced shade palette. Plus, the information incorporates a visible spectrum of how their artistic property can be utilized throughout completely different channels in addition to case research of various seasonal campaigns and product launches.

See the complete model information right here.starbucks siren logo presented in its brand style guide

starbucks sodo sans typeface guidelines in brand style guide

Picture Supply

8. Paris 2024

Paris 2024’s model id pays homage to the 1924 Olympic Video games by way of Artwork Deco impressed design. The long-lasting emblem, shade scheme, typeface, and iconography are all detailed in its model information. Better of all, designers utilized eco-branding strategies to Paris 2024’s model supplies to cut back the quantity of ink and paper wanted for bodily supplies in addition to restrict the facility and knowledge consumption on digital parts.

See the complete model information right here.

paris 2024 olympics brand identity overviewparis 2024 olympics emblem as presented in its style guide

Picture Supply

9. City Outfitters

Images, shade, and even tone of voice seem in City Outfitters’ California-inspired model pointers. Nonetheless, the corporate is not shy to incorporate details about its best client and what the model believes in, as nicely.

See the complete model information right here.

Brand style guide for Urban Outfitters with black and white logo variations

urban outfitters brand style guide

Picture Supply

10. Like to Journey

Like to Journey, a biking firm, is all about shade selection in its visually pleasing model information. The corporate’s model pointers embrace 9 shade codes and tons of element about its secondary logos and imagery.

See the complete model information right here.

Color palette for Love to Ride with nine cool colors in circular icons

Infographic guidelines for Love to Ride

Picture Supply

11. Barbican

Barbican, an artwork and studying heart in the UK, sports activities a loud but easy model information focusing closely on its emblem and supporting typefaces.

See the complete model information right here.

barbican wordmark brand style guidelinesbarbican brand type family

Picture Supply

12. I Love New York

Regardless of its famously easy t-shirts, I Love New York has a model model information. The corporate begins its pointers with a radical clarification of its mission, imaginative and prescient, story, target market, and tone of voice. Solely then does the model information delve into its emblem positioning on varied merchandise.

See the complete model information right here.

Brand style guide for I Love New York with logo and gridlines

i love new york brand style guide typography

Picture Supply

13. TikTok

TikTok’s model information is not only a information — it is an interactive model e book. First, it supplies an in-depth look into the way it brings its model to life by way of design. Then, it provides an summary of its emblem, co-branding, shade, and typography. At its core, TikTok is a model that “celebrates the relentless power, creativity, and expression of [its] customers.”

See the complete model information right here.

tiktok design idea and logo in its brand guidelines

Picture Supply

14. College of the Arts Helsinki

The model information of the College of the Arts Helsinki is extra of a artistic branding album than a conventional advertising and marketing information. It reveals you dozens of contexts through which you’d see this college’s provocative emblem, together with animations.

See the complete model information right here.

university of the arts helsinki brand style guide typography

university of the arts helsinki brand style guide

Picture Supply

15. Ivy Lane Occasions

Ivy Lane Occasions’ daring model information is reflective of the edgy occasions the corporate produces. In it, you may discover a temper board with darkish, romantic visuals impressed by “victorian gothic model and classic e book artwork.” The information additionally particulars the correct utilization design parts such because the wordmark, major icon, secondary logos, shade, and typography.

See the complete model information right here.

ivy lane events brand overviewivy lane events color usage and logo guidelines

Picture Supply

16. Western Athletic Convention

The Western Athletic Convention’s model model information consists of in depth details about its historical past, mission, and imaginative and prescient. It additionally highlights its member universities and athletic championships and awards it’s concerned with. The model parts embrace emblem, colours, slogan, patch, and extra.

See the complete model information right here.

Western Athletic Conference brand logo and color guidelines

Picture Supply

17. Discord

Discord’s model information is as colourful and playful because the communities it serves. The model’s movement parts are primarily based on the dot, which represents the Discord consumer interacting with others within the communities it belongs to. The information describes utilization of Discord’s typography, colours, and icon (lovingly named Clyde).

See the complete model information right here.

discord brand and logo usage guidelines

Picture Supply

18. Netflix

So far as its public model property are involved, Netflix is targeted totally on the therapy of its emblem. The corporate provides a easy algorithm governing the scale, spacing, and placement of its well-known capitalized typeface, in addition to a single shade code for its basic crimson emblem.

See the complete model information right here.

netflix brand wordmark guidelinesnetflix brand color guidelines

Picture Supply

19. Scrimshaw Espresso

That includes a six-code shade palette, this “laid again,” “cool,” and “eclectic” model has a lot of secondary logos it embraces in varied conditions.

See the complete model information right here.

scrimshaw coffee brand mood boardscrimshaw coffee brand color palette

Picture Supply

20. NASA

NASA’s “Graphics Requirements Handbook” is as official and sophisticated as you assume it’s. At 220 pages, the information describes numerous emblem placements, shade makes use of, and supporting designs. And sure, NASA’s house shuttles have their very own branding guidelines.

See the complete model information right here.

Red color palette of the NASA brand style guide

nasa brand style guide typography

Picture Supply

21. New York Metropolis Transit Authority

Like NASA, the NYCTA has its personal Graphics Requirements Handbook, and it consists of some fascinating typography guidelines for the numbers, arrows, and public transit symbols the typical commuter takes as a right daily.

See the complete model information right here.

nycta brand style guide typography

nycta brand style guidelines

Picture Supply

Construct a Memorable Model Information of Your Personal

When you construct your distinctive model model information, prospects will acknowledge your model and affiliate it with all of the visible cues you need them to. We hope you had been impressed by our record of fantastic model model guides and want you luck in making a timeless model of your personal.

Editor’s word: This publish was initially revealed in January 2017 and has been up to date for comprehensiveness.

brand style guide

Supply hyperlink