With greater than 2 billion month-to-month customers, YouTube can assist companies attain an enormous viewers. To make use of the platform as an environment friendly advertising software, you’ll want to remain present on the most recent YouTube advert specs.

YouTuber takes a video with specific YouTube ad specs

→ Free Templates: How to Use YouTube for Business [Download Now]

Questioning how you must format your advertisements? On this publish, we’ll discover the necessities for YouTube ads by masking the next.

Youtube is the second most lively social media platform on the planet, in response to DataReportal’s world social media statistics. Creating advertisements particularly for this platform can assist you meet your present advertising targets.

Earlier than you create your first advert, you may must create an account (in the event you do not have already got one). Then, you’ll select which sort of commercial you need.

YouTube advertisements have quite a lot of totally different formatting necessities. Advert codecs are decided by the advertiser and should range primarily based on which supply choice is chosen. After deciding on your supply choice, it’s essential create the best inventive.

So what are your choices for promoting on YouTube? Check out the vary of advertisements and their necessities under.

Sorts of YouTube Adverts

Although YouTube is a video-oriented platform, there are two kinds of advertisements you need to use to achieve your viewers.

  1. Video advertisements
  2. Non-video advertisements

Video advertisements are what you’d anticipate. They’re the pre-roll advertisements that play earlier than a video performs in your laptop or cell machine. You may as well see them within the sidebar of the Youtube app.

Youtube ad specs, video ad

Picture Supply

Non-video advertisements are text-based advertisements that seem on the best aspect of the display after you’ve got watched a video and are ready for it to load one other one.

Youtube ad specs, non-video ad

Picture Supply

Each video and non-video advertisements will be useful advertising instruments. To decide on which format you must use, it’s essential know:

  • Who you are attempting to achieve.
  • Your essential targets for the precise promoting marketing campaign.
  • Which format aligns greatest with the qualities that you simply need to showcase in your advert.

Now, let’s discover how video and non-video advertisements work and what choices each gives.

YouTube In-Stream Adverts

Most YouTube movies have advertisements both at the start of the video (these will be skippable or non-skippable) or in the course of the video. These are referred to as pre-roll and mid-roll advertisements, however they’re also called in-stream advertisements.

Youtube ad specs, in-stream ad

Picture Supply

What we love: In-Stream Adverts are nice for encouraging viewers to take a look at your content material, and so they’re additionally nice at breaking apart the monotony of watching lengthy movies on repeat.

You may as well customise these advertisements with your individual branding and messaging, which makes them an awesome choice if in case you have a number of services or products to advertise.


  • Really useful video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
  • Minimal dimensions: 426 x 240
  • Most dimensions: 3840 x 2160
  • Side ratio: 16:9
  • Most file measurement: 128GB or 12 hours, whichever is much less
  • Accepted video codecs: .MOV, .MPEG4, MP4, .AVI, .WMV, .FLV, 3GPP, and WebM
  • The skippable video size max is 6 minutes (skippable after 5 seconds)
  • Non-skippable video size max is 15 or 20 seconds (30 seconds in some areas)
  • Mid-roll video size minimal is 30 seconds

In-feed YouTube Adverts

In-feed YouTube advertisements put your model in entrance of your viewers’s eyes. How? They determine what your viewers is watching and strategically place your advert in their very own feeds to allow them to discover you with out even noticing.

In-feed YouTube Adverts usually seem on a viewer’s beneficial and residential pages. Their essential purpose tends to be that includes totally different merchandise with a purpose to instantly generate gross sales, however they may also be used for various lead era or model consciousness campaigns.

Youtube ad specs, in-feed ad

Picture Supply

Discovery advertisements supply one other type of in-stream advertisements. These advertisements seem within the viewer’s YouTube Dwelling feed, Watch feed, and Search feed. For instance, you might search “cooking tutorial” solely to discover a sponsored recipe on the high of the listing.

Youtube ad specs, discovery ad

Picture Supply

With these advertisements, you’ll be able to place your content material in entrance of these already looking for comparable movies.


  • Video necessities: you want a hyperlink to which public or unlisted YouTube video you need to promote
  • Picture necessities: when creating this advert, the platform means that you can choose from considered one of 4 video thumbnails
  • Textual content necessities: your video headline ought to be 100 characters most
  • Description necessities: Not more than to 2 traces with 35 characters every

YouTube Bumper Adverts

With bumper advertisements, you’ll be able to goal particular audiences primarily based on their pursuits and demographics. These advertisements are six seconds or shorter, enjoying earlier than, throughout, or after one other video.

As an advertiser, you’ll be able to select when these movies seem. Plus, viewers haven’t got the choice to skip the advert.

Keep in mind: A 300 x 60 picture will run along with your video advert. Be sure your inventive workforce delivers each your video and picture property.


  • Accepted video codecs: File format: MP4, Quicktime, AVI, ASF, Home windows Media, or MPEG
  • Most file measurement: 1GB
  • Most Size: 6 seconds
  • Really useful video dimensions: 640 x 360 or 480 x 360
  • Companion picture dimensions: 300 x 60 .jpg, .gif, or .png

YouTube Show Adverts

Show advertisements encompass a picture that runs throughout the highest of your display when you’re watching a video on YouTube. These photos might embrace textual content and hyperlinks that permit viewers to click on by way of to take an motion equivalent to visiting an advertiser’s web site or signing up for his or her publication.

YouTube ad specs, display ad

Picture Supply


  • Most picture dimensions: 300 x 250 pixels for the bigger view
  • Minimal picture dimensions: 300 x 60 px for the smaller view
  • Really useful video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
  • Side ratio: 16:9
  • Most file measurement: 128GB or 12 hours, whichever is much less
  • Accepted video codecs embrace: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

Overlay Adverts

Overlay advertisements are a few of the most typical kinds of advert house on YouTube. They seem over the video’s main content material and will be both horizontal or vertical in format.

YouTube ad specs, banner ad

Picture Supply

Why are overlay advertisements essential? Properly, considered one of their essential benefits is that they’re free.

That is proper, you do not have to pay something further for these advertisements. It is a part of YouTube’s service for anybody who desires to make use of them. Which means these advertisements are sometimes used as a strategy to promote services or products, and so they’re nice for growing model consciousness.


  • Panorama facet ratio: 16:9
  • Vertical facet ratio: 9:16 or sq. 1:1 or each.
  • Maintain inside beneficial YouTube banner measurement of 2560 x 1440 px

Make the Most Out of YouTube Adverts

70% of customers report shopping for a product after seeing a Youtube Advert, so understanding the way to use this useful resource successfully can change your advertising recreation utterly. Now that you understand what kinds of advertisements can be found, listed here are some suggestions that may enable you to navigate by way of these totally different choices.

First, take into account your target market. Are they millennials? What do they like? How are they on the lookout for what they need to discover on the web? Understanding it will enable you to decide which sort of advert will greatest resonate and which of them to keep away from.

Subsequent, resolve how a lot cash you need to spend on every marketing campaign. You may must fastidiously take into account how a lot cash you will have accessible — and your required return on funding — earlier than making any choices.

Then, your workforce can begin gathering the best inventive supplies. To be taught extra about how YouTube advertisements are altering advertising methods, see our listing of must-know YouTube statistics.

Editor’s Be aware: This publish was initially printed in Sept. 2021 and has been up to date for comprehensiveness.

Featured Resource, YouTube for Business Kit: 18 Free YouTube Templates, 18 design, planning, and video description templates for YouTube. Download for Free

Supply hyperlink