18 Photograph & Video Concepts to Spark Inspiration

Instagram is not only a go-to social community for people anymore. Many entrepreneurs have caught wind that it is a highly effective social community the place they should have some type of presence.Access Now: 22 Free Business Instagram Templates

Social media manager deciding what to post on instagram

The platform’s heavy emphasis on visible content material like images, movies, illustrations, and GIFs is turning into a essential approach for manufacturers to speak their story and message. Plus, it is a wonderful approach for companies to humanize their model, recruit future workers, showcase their merchandise and content material, and delight and interact clients.

Take a look at these 18 concepts for movies, images, and different content material you possibly can put up on Instagram. (And for extra inspiration, take a look at our checklist of the perfect manufacturers to comply with on Instagram.)

18 Content material Concepts for Movies, GIFs & Photographs to Put up on Instagram

1. Behind-the-Scenes Content material

Instagram is a good platform for humanizing your model, and giving your viewers a sneak peek at what goes on behind the scenes is a method to do this. It is also a great way to point out followers what it is wish to work there, which is nice in your recruiting efforts.

Here is an instance from the Boston Crimson Sox, exhibiting what batting observe appears like close-up (with a very cool, fish-eye shot).


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And here is one from a small arts and crafts retailer referred to as Cherry Tree Beads. We love how this one makes use of the hashtag #employeetakeover to share one of many faces behind the model, giving followers the possibility to get to know who’s on the within.

An Instagram post by Cherry Tree Beads showcasing one of their employees.

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Professional Tip: Posting candid images of your work surroundings might help humanize your small business and permit your clients to attach along with your workers, which may translate into stronger model loyalty.

2. Person-generated Content material

A number of the finest images on manufacturers’ Instagram accounts are curated by followers and followers. (In reality, FedEx‘s Instagram feed is virtually fully made up of curated images.)

Take a look at the posts folks have tagged you in, and should you love them, think about reposting them to your followers. Not solely does it make the unique poster really feel good, but it surely additionally exhibits everybody that you simply’re listening to your followers. Simply make certain the images you are reposting are high-quality and that you simply @-mention the unique poster in your caption.

Here is a reposted picture from ASOS. Be aware of how they write the caption: They write a wholly new caption, which features a tidbit on how their followers can get featured on their Instagram web page (by utilizing the hashtag #AsSeenOnMe). Then, they credit score the unique poster utilizing the digicam emoji and the poster’s username.


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To repost a photograph on Instagram, you possibly can merely screenshot and crop it. It’s also possible to repost a photograph to your Instagram story by tapping the share icon under the put up you need to repost and tapping “Add video to your story.”

3. Inspirational or Motivational Quotes

Some folks poke enjoyable on the variety of quotes on Instagram. However should you put up them sparingly, they have a tendency to encourage your followers. If the put up speaks to your viewers, folks like to share it and tag their buddies within the feedback. Quotes are additionally an awesome alternative to share what your model stands for, whether or not it is non secular, inspiring, humorous, or one thing else.

To create a quote picture, you will need to obtain an app that permits you to add a photograph and overlay it with textual content. Listed here are some good ones:

  • Canva: A free app that you should use to create graphics with textual content overlays to share on social media.
  • Phonto: A free app that you should use to overlay textual content on images with textual content resizing, alignment, and positioning instruments.
  • Snapseed: A free app with skilled picture modifying instruments that pairs fonts with totally different picture filters.

It’s also possible to create a quote put up by means of your Instagram story. To create a quote put up in your Instagram story, merely add a picture out of your gallery to make use of as a background and add a textual content overlay of the quote.

Listed here are a number of examples of quotes finished properly, beginning with this one from TheSkimm. The important thing to this put up’s success is that it is hilarious to their particular viewers — which exhibits that the quote would not must be fancy to thrill folks.

what to post on instagram: inspirational quote from the skimm

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Here is a extra fantastically designed quote from activewear model Lorna Jane, which carries an empowering message from their founder:

An Instagram post by activewear brand Lorna Jane with the quote, "To be beautiful is to be yourself." by Lorna Jane.

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Professional Tip: Need to mess around with phrases and pictures? WordFoto is a $2 app that permits you to flip your footage into photographs product of phrases as an alternative of simply including phrases on prime of images.

what to post on instagram: wordfoto app image

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4. Attention-grabbing Statistics

One other cool strategy to overlay textual content on a picture is by posting a statistic that resonates along with your viewers. Attempt utilizing statistics from your personal analysis or discovering some related to your message, your worth proposition, and so forth. (Learn this weblog put up to learn the way and the place to search out correct, compelling information.)

Here is an instance from the meditation app Headspace, with a easy textual content field overlaying a coloured, nondescript background.

headspace instagram statistic post

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5. Well timed or Present Occasions Posts

Is one thing cool occurring on the planet or the nation the place your goal market lives? A selected vacation? Nationwide Pet Day? Get in on the motion by posting one thing pleasant. Bear in mind to make use of logic when newsjacking — the very last thing you need to do is publish inaccurate info or offend anybody.

What are some examples of pleasant, well timed posts? Here is one from a Mediterranean restaurant referred to as Cava Mezze Grill to have a good time Halloween.

An Instagram post by Cava Grill of a dog dressed as a pita for Halloween.

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And here is a enjoyable instance from Starbucks for Nationwide Croissant Day.

starbucks instagram post for national croissant day

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Professional Tip: Arrange Google Alerts to get notified of breaking information associated to your small business’s business. Information tales are an awesome supply of inspiration for well timed social media posts.

6. Humorous Pictures or Movies

If you may make your followers giggle, they’re going to doubtless take pleasure in your picture — and will even share it with others. In spite of everything, generally essentially the most memorable images are those that make us giggle.

Attempt posting images and pictures you suppose will make your viewers giggle like Oreo did with this pretend textual content message dialog with “Milk.”

An Instagram post by Oreo of a fake text message conversation with "Milk."

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Here is one other instance from BuzzFeed Mother and father, which exhibits how easy an excellent shareable put up could be.

An Instagram post by Buzzfeed Parents that says "Welcome to parenting. Your house will never be clean again."

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And on this one from Pabst Blue Ribbon. All they did was put an empty case of Pabst beer on a canine’s head, and it labored like a appeal.

An Instagram post by Pabst Blue Ribbon of a dog with an empty case of Pabst beer on its head.

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7. Compelling Drawings or Graphics

Have any artists in your workforce? One strategy to stand out in a sea of photographs is to put up a cool, compelling illustration. They do not even must be tremendous fancy — take a look at this easy, black-and-white instance from Oreo:

An Instagram post by Oreo of an illustration of two kids. One kid looking through a telescope to see planets and different shapes and the other is pointing to the shapes. The lens of the telescope is an Oreo cookie.

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Here is a extra advanced one from Pabst Blue Ribbon:

black and white drawing from Pabst instagram post.

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8. Content material Promotions

Stunning photographs are essential to your Instagram advertising technique as a result of they inform a narrative and draw folks in. Coloured visuals improve folks’s willingness to learn a chunk of content material by a whopping 80%.

So should you’re creating a chunk of compelling written content material like a recipe, a report, or a weblog put up, why not use a visible platform like Instagram to market it?

Merely pair an attention-grabbing and related picture with a caption that promotes the content material, after which ask folks to comply with the hyperlink in your bio or put up description. (Once more, make sure you make that hyperlink trackable.)

Here is an instance from Staples that promotes their hard-copy planners for Nationwide Planner Day:

Staples promotional Instagram post for National Planner Day.

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And here is an instance from Nature’s Path Natural, which exhibits off the completed product of a recipe that is linked of their bio:

Natures Path instagram post showcasing recipe photo

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9. Product Promotions

Instagram is not the place to publish product-centric posts every single day — however that does not imply you possibly can’t use it to showcase merchandise each every now and then. We recommend utilizing the 80/20 rule on social media: 80% of the content material you put up to social media must be useful and precious to your viewers, and 20% could be self-promotional.

Making promotional content material that’s enjoyable, compelling, and lovable is much more vital when posting on Instagram. To spotlight a particular product, put up an image or video about it, after which inform folks the place they will discover the product utilizing the product names and codes or a trackable hyperlink in your bio.

Here is an instance from the net clothes firm ASOS. (Take a look at how informal and funky the caption is.)

A product promotion Instagram post by Asos.

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Here is one other one from Frank Physique, which makes use of a picture and a few humor within the caption to pique followers’ curiosity within the product with out being overly promotional.

An Instagram promotion by frank_bod of shiny brown fabric. The caption reads, "Your skin after you win The Golden frank and spend a week frolicking in Thailand and scrubbing with me. See the link in my bio for details. #thegoldenfrank"

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Professional Tip: While you put up is nearly as vital as what you put up. We counsel posting to Instagram on Saturdays within the mid-to-late afternoon.

10. Compelling Movies, Reels, and Tales

Instagram customers can report and add movies as much as 60 seconds lengthy, reels of a number of video clips which might be every as much as 15 seconds lengthy, and tales composed of photographs and quick movies that disappear after 24 hours.

When executed properly, movies, tales, and reels are an effective way in your Instagram content material to face out. You’ll be able to report a video from scratch (together with recording a number of video clips) or add movies to your feed, tales, or reels out of your cellphone’s library the identical approach you’d add a photograph.

Professional Tip: By default, each Instagram video will begin enjoying with out sound — after which viewers can select whether or not or to not flip the sound on. Due to this, you will must add movies that do not want sound to be properly understood or entice folks to show the sound within the first second or two.

Here is an awesome video from Purina that delights viewers with some cute pet love.

11. Hyperlapse Movies

Need to use video to face out from the gang whereas additionally fixing in your followers’ quick consideration spans? Attempt making a Hyperlapse video.

Hyperlapse is a free app by Instagram that condenses movies into transient, shifting, hyper-speed movies. The movies use built-in stabilization expertise to movie these time-lapse movies with out holding your arms nonetheless. (Need to make your personal? Listed here are step-by-step directions.)

Here is considered one of our favourite examples, which comes from Starbucks.

12. Enjoyable, Lighthearted GIFs

GIFs are in every single place these days, and other people love them as a result of they assist precisely convey concepts, messages, ideas, and emotions in a snackable (and infrequently laughable) approach. On Instagram, you possibly can add a GIF similar to a video (so long as it is lower than 60 seconds lengthy).

Take a look at the examples of GIFs on Instagram under for some inspiration. (Click on right here for directions for creating your personal animated GIF utilizing Photoshop.) Here is an instance from Staples.

And one from Starbucks.

13. Contests and Giveaways

Are you attempting to assist the launch of a brand new product? Contests are probably the greatest methods to increase your attain and interact your neighborhood on Instagram. A research by Tailwind discovered that internet hosting an Instagram contest or giveaway might help you develop your followers 70% sooner over three months than not holding a contest.

Instagram would not make capturing leads and data out of your followers straightforward, however a contest or giveaway is one strategy to do it.

Simply make sure you name your followers to take motion by utilizing the house in your caption to clarify the competition and even information them to a hyperlink in your bio.

Professional Tip: Make the hyperlink trackable so you possibly can see how a lot site visitors your Instagram put up is driving. Learn to add a trackable hyperlink to your Instagram bio by studying #6 on this weblog put up.

There are a lot of, many various kinds of contests you possibly can put up on Instagram. Listed here are a number of concepts, beginning with the one under from Social Print Studio. Their call-to-action asks for feedback on the put up, from which they’re going to select winners.

contest example from social print giveaway

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Here is one from Root Effectively Being Studio asking folks to enter a contest by liking the put up and following their account. Members can earn an additional entry by sharing the put up to their Instagram story and tagging Root Effectively Being Studio.

An Instagram post by Root Wellbeing Studio asking people to enter a contest.

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14. Mosaics

Not many manufacturers use this tactic, but it surely’s a very cool, distinctive consumer expertise. It is also a intelligent strategy to get customers to go to your small business’ account web page.

Most of your followers will not take a look at your Instagram images out of your account web page, as they’re going to usually take a look at them of their Instagram feed.

While you begin scrolling by means of the photographs under from MyStory Wiesbaden in your feed, it might take you a second to determine what’s occurring. MyStory Wiesbaden posted snippets of a tattoo, which is a cool teaser that entices you to go to their principal account web page, the place you possibly can see the complete image.

An Instagram photo mosaic of a back tattoo by MyStory Wiesbaden

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15. Asks to “Tag A Good friend.”

Whilst you can tag buddies on Fb and Twitter posts, it occurs most recurrently on Instagram. There is a tradition round tagging your mates should you see a put up that resonates with you or reminds you of somebody. This helps you each improve engagement and broaden your attain.

If you wish to encourage your followers to share the put up with others, generally all you have to do is ask. Within the caption, embrace a call-to-action asking folks to tag their buddies and provides them a immediate to take action.

For instance, the put up under from Hire the Runway asks followers to “Tag your future RTR BFF!”

Instagram post below by Rent the Runway that asks followers to "Tag your future RTR BFF!"

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Our put up under from HubSpot requested followers to tag their workplace espresso buddy.

Hubspot tag a friend instagram post example encouraging users to tag coworkers

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On this cute video from Headspace, they requested followers to tag somebody they love to assist have a good time Valentine’s Day.

Just like asking your followers to tag a buddy, you possibly can ask them to “double-tap,” which is how your followers can like your picture or video. The usual language for a request like that is: “Double-tap if…”

Within the instance under from The Parentologist, she asks followers to double-tap in the event that they’re on the lookout for a last-minute reward for a mother or father, which is a enjoyable strategy to have interaction her followers.

An Instagram post by The Parentologist that asks followers to double-tap if they are looking for a last-minute gift for a parent

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16. Reposts From Your Workers

Reposting your workers is an superior strategy to showcase what occurs behind the scenes at your organization, whereas actually serving to your followers “bond” with the individuals who work there.

For instance, the folks behind the Boston Crimson Sox’s Fenway Park account typically repost images and movies from their grounds crew.

New Look has a very cool method: They repost Instagram content material from their workers, who perform as model way of life ambassadors with accounts particularly related to New Look. Their deputy supervisor @newlook_georgia and their gown designer @newlook_emilie are a few New Look’s workers who act as model ambassadors.

Whereas the principle New Look account posts principally their very own content material, they typically repost from their workers, like within the picture under.

An Instagram repost by @newlook from their dress designer @newlook_emilie.

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17. Cross-promotion of One other Social Media Account

Cross-promotion of different social media accounts on Instagram is an effective way to let your Instagram followers know the place else on social media they will discover you. That approach, you will get your Instagram followers to turn out to be your followers on Fb, Twitter, and so forth.

18. “We’re Hiring.”

Lastly, let your followers know you are hiring each every now and then by posting a easy call-to-action in your Instagram web page, together with a trackable hyperlink to your jobs web page in your bio.

Here is an instance of a “we’re hiring” put up from Arey’s Pond Boat Yard:

An Instagram post by Arey’s Pond Boat Yard advertising a job opening as a seasonal service technician.

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Put up Like A Professional

Now that we have gone over some tricks to get your creativity flowing, it is time to create a put up of your personal. Use these content material concepts for Instagram to extend model consciousness and join along with your neighborhood in new methods.

Editor’s be aware: This text was initially revealed in October 2019 and has been up to date for comprehensiveness.

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