17 Finest E-mail Publication Templates and 12 Assets to Use Proper Now

Should you needed to guess, what number of e-mail newsletters do you assume you are subscribed to? Ten? Twenty? Fifty?

To be trustworthy, I’ve misplaced rely — and I do know I am not alone. E-mail entrepreneurs have a lot to compete inside their subscribers’ inboxes. That is why a stable publication template is essential to designing an e-mail that individuals are inspired to click on by way of.

If completed nicely, e-mail newsletters can do wonders that can assist you construct an engaged subscriber base, maintain your online business top-of-mind, and nurture leads which might be already making their means down the funnel.

Nevertheless, “completed nicely” means extra than simply serving up nice content material. In truth, an typically ignored element of the publication creation course of is the design.

Don’t have time to construct out a customized template from scratch? We’ve scoured the web for the very best assets for e-mail publication templates and compiled them under. Most of the templates have additionally been pre-tested for compatibility with main e-mail service suppliers (ESPs) by way of Litmus — an online service that lets you preview the best way your e-mail will look on totally different e-mail purchasers and gadgets.

As soon as you discover one you want, obtain the template and customise it to suit your wants.

1. HubSpot

Worth: Free & paid choices out there

Should you’re a Advertising Hub consumer, HubSpot gives an ideal assortment of e-mail templates you should use in your subsequent advertising e-mail. No must sign off and seek for a template in one other market; these templates can be found to you proper inside the software.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Worth: Free

Litmus gives a free e-mail template assortment — from publication templates to account administration templates. This marketing-specific theme — merely known as “Announcement” — is fashionable and glossy, whereas nonetheless being type of enjoyable. All the templates have been examined with Litmus.

While you’re required to create a Litmus account together with your e-mail tackle to entry the templates, the templates themselves are freed from cost.

3. ConvertKit

Worth: Free

ConvertKit is a inventive e-mail template platform that’s an ideal choice for bloggers, course creators, and extra. ConvertKit comes with e-mail automation instruments, signup varieties, and plenty of extra integrations.

To make use of ConvertKit’s e-mail publication templates, you’ll want to join a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the inventive facet, their huge array of templates and gear integrations will assist companies in any business improve their e-mail publication.

4. ZURB Ink

Worth: Free

ZURB Studios has 5 responsive e-mail templates out there at no cost, together with the publication one under. It has an ideal, fluid structure you’ll be able to customise with your personal colours, photographs, and wording.

If you wish to see how every template seems to be on totally different e-mail purchasers, you’ll be able to try screenshots from every template’s e-mail shopper exams, which can be found on the positioning. These layouts are optimized for many e-mail purchasers — apart from outdated variations of Outlook.

The template package comes with a separate CSS stylesheet and HTML file to ease the enhancing course of. Most e-mail code editors will place the CSS inline with the HTML itself after each are uploaded individually. If you are going to add photographs to your publication, remember that you will need to create a separate folder and compress it with the CSS stylesheet earlier than importing.

Professional tip: When you’ve chosen a template, use HubSpot’s free e-mail advertising software program to craft your message and ship a publication out to the world!

5. Flodesk

Worth: Free for 30 days

Flodesk is an upcoming e-mail publication design platform with over 3,000 e-mail templates and designs to boost your e-mail advertising. Apart from supplying you with entry to an unlimited array of templates, Flodesk permits you to join your ecommerce website to assist with automation and analytics.

One other advantage of Flodesk is that its subscription value ($38/month) is a flat payment. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical value, and also you’ll by no means need to improve your subscription to get all the perks.

6. 99designs

Worth: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, they usually have an ideal designer weblog and enterprise weblog. As a free providing to their weblog readers, they launched a set of 45 free e-mail templates — excellent for newsletters, promotional messages, and customized responses. All the templates are absolutely responsive and suitable with all main e-mail purchasers.

7. Moosend

Worth: Free for 30 days

Moosend is an e-mail advertising platform that makes it straightforward to design customized emails with a drag-and-drop editor and over 70 premade templates. Moosend additionally tracks analytics and sends customized automated emails to subscribers primarily based on their curiosity and conduct. Should you’re fascinated about touchdown pages and subscription templates, it contains these as nicely.

Moosend analyzes your subscriber base to assist with the success of your online business. Similar to Flodesk, Moosend permits you to join your ecommerce website to draw extra subscribers and retailer all info in a single place. Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month.

8. Marketing campaign Monitor

Worth: Free

Marketing campaign Monitor is one other free e-mail publication template and advertising platform. With quite a lot of e-mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails straightforward. Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e-mail advertising wants to hook up with their web site or ecommerce website, and Marketing campaign Monitor does simply that. Marketing campaign Monitor has all of it with regards to templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise. Marketing campaign Monitor is just free for 30 days, however plans begin as little as $9/month.

9. MailerLite

Worth: Free

MailerLite gives numerous publication templates for promotions, bulletins, and extra. With its fashionable publication designs, MailerLite makes positive its prospects keep updated whereas sending newsletters. You possibly can customise the templates utilizing both an HTML editor or drag-and-drop editor, and join your MailerLite account to your web site. MailerLite additionally has options the place you’ll be able to develop your viewers with touchdown pages, subscription varieties, and pop-ups.

MailerLite gives information insights as nicely. The benefit of MailerLite is that they are going to ship your emails primarily based in your prospects’ time zones, permitting you to ship emails that may get essentially the most opens. MailerLite additionally gives A/B break up testing instruments so you’ll be able to establish the very best model of each e-mail you ship.

10. Sender

Worth: Free & paid choices out there

Sender is an all-in-one e-mail & SMS advertising platform for ecommerce and small to medium-sized companies who wish to attain out to their prospects at an reasonably priced and accessible value.

Sender gives delivery-friendly textual content and branded HTML e-mail newsletters to attach together with your e-mail subscribers and largest followers. Select from a library of 35+ visually gorgeous, premium-feel publication design templates which might be absolutely customizable to your particular enterprise requirement. As well as, all templates have responsiveness baked-in to the design in order that your emails are assured to play good on cell gadgets. Moreover providing superior e-mail advertising options similar to segmentation and automation, Sender additionally lets you design extremely responsive and attention-grabbing popups and varieties to draw sign-ups and execute SMS advertising for increased conversions. 

Sender has a ton of reasonably priced value factors and capabilities even of their free account. With the Free Eternally plan, you’ll be able to ship as much as 15,000 emails each month to 2,500 contacts for gratis, with premium options similar to segmentation and automation bundled collectively.

11. Fixed Contact

Worth: $9.99 a month

Do you run a non-profit? If that’s the case, that is the publication software particularly for you. Fixed Contact is an e-mail publication builder that provides particular templates to assist nonprofits increase funds and market their missions. With tons of of templates to select from, you’ll be sure you discover a design primarily based on the template you want and what kind of nonprofit you run.

The wonderful thing about Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you’ll be able to see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable of see prime tendencies and ship customized emails to your purchasers.

Fixed Contact additionally connects together with your social media profiles, contains sign-up varieties, and gives textual content message advertising instruments. Contacting your non-profit subscribers by way of textual content message generally is a nice benefit as a result of individuals test their emails however individuals test their textual content messages extra. Whereas Fixed Contact will not be free, its options greater than make up for it. You can begin on the primary subscription ($9.99/month) or improve to a professional account ($45/month) to unlock all of the options.

12. Themezy

Worth: Free

Obtain sixteen free HTML, CSS, and PSD customizable e-mail templates on Themezy. You do not have to submit an e-mail tackle to get began, and there are numerous shade schemes and layouts to satisfy your e-mail record’s wants.

Plus, they’re designed to be responsive throughout gadgets to make sure that your subscribers can learn your publication.

13. Drip

Worth: Free

Drip gives e-mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that permits you to arrange e-mail advertising campaigns by way of tons of of customizable templates. Together with their e-mail publication templates, Drip gives wonderful buyer relations administration instruments, information analytics, and pattern trackers so thorough which you could see what number of of your prospects purchased pink footwear inside the final 12 months. Because of this, you’ll be capable of higher market your self by way of your campaigns. Drip additionally has integrations which you could connect with your WordPress web site, so you should use Drip with out being on Drip.

Drip permits you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the value goes up from there. Drip is helpful to creators and ecommerce companies due to the assorted advertising and analytical instruments it gives. From e-mail advertising to SMS advertising campaigns, Drip permits you to successfully interact your prospects.

14. MailPortfolio by SliceJack

Worth: Free

In case your advertising technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions. Whereas it was made for these trying to show private inventive portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e-mail purchasers. (Word: older variations of Outlook might not render all the fonts, and the Android Gmail app will not be absolutely supported.)

15. Materials Design by Paul Goddard

Worth: Free

This template is predicated on Google’s Materials Design and has a robotic-retro really feel. It’s excellent for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the identical time. This theme isn’t made for a particular business, however the template is well-fitting for companies in search of a timeless, technological look.

Materials Design has been examined on Litmus, is suitable with all main ESPs, and is responsive. Whereas its important attraction is its distinctive design, this theme obtain additionally contains customizable HTML recordsdata.

16. Briar by SliceJack

Worth: Free

Briar is the right publication template for entrepreneurs in search of a fluid, minimalist design that includes photographs and textual content that don’t overshadow one another. It’s excellent for sending out common newsletters, and you’ll customise the Inline CSS recordsdata.

The template has been examined with Litmus and works with all main e-mail service suppliers (ESPs). Nevertheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app will not be absolutely supported.

17. EmailOctopus

Worth: Free

EmailOctopus is a advertising service that launched a sequence of 11 templates that can be utilized to create newsletters for quite a lot of industries. Whether or not you are advertising for a style model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” publication look, however can help you add product bulletins, function tales, and CTAs wherever you’d like. All the templates will be modified by way of any WYSIWYG editor, and the downloads embrace the HTML recordsdata.

These templates have been examined by way of Litmus throughout all main ESPs and are attentive to all display sizes.

1. Feshto by Liramail

Worth: $29-25/template

Feshto is an e-mail bundle that helps ecommerce corporations function merchandise of their newsletters and share testimonials from glad prospects. It comes with a weekly digest module, which is their model of a publication.

The module encompasses a stylish, clear design that ensures your photographs and replica aren’t distracting from the opposite. You possibly can select from their numerous layouts, similar to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are excellent for product options and testimonials from glad prospects. Whereas the default themes are black and white, you can also make edits in your most popular WYSIWYG editor.

Feshto’s templates are responsive and suitable with all main ESPs.

2. Bee

Worth: Free – $15

Bee is an HTML template software with 1000’s of free templates for any skilled to make use of. With quite a lot of classes, Bee offers you a template for all the pieces, but it surely additionally has instruments that can help you construct your personal e-mail newsletters. The drag-and-drop function lets you choose and select the weather that greatest fit your private wants. The flexibility additionally lets you customise each e-mail you ship, then obtain it as an HTML so you’ll be able to ship your emails to anybody from wherever. One other nice benefit of Bee is that it lets you save numerous content material from totally different emails that may then be utilized in different templates. No want to begin from scratch.

With Bee, you do have a 14-day free trial and loads of free templates to make use of if you don’t want to join an account. If you want an account, Bee gives totally different variations of their Professional account relying on the sector you might be in. As an illustration, they’ve Professional Freelancers, Professional Crew, Professional Company, Professional Enterprise, and Professional Nonprofit; Professional Freelancer begins at $15 a month.

3. ThemeForest

Worth: $6-23/template

ThemeForest is an superior useful resource for e-mail templates if in case you have some finances to spend. Their library has over 460 publication templates in all totally different colours, kinds, and themes. The templates are rated utilizing a four-star system, and you’ll filter by ranking, value, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive Publication with Template Builder ($19)

This template has eight prebuilt layouts, 24 shade variations, 24 full-layered PSD recordsdata, and extra. Plus, it is supported by all main e-mail purchasers.

4. HubSpot E-mail Copy Templates

Worth: Free

Should you’re in search of written templates you’ll be able to enter into your e-mail software, these are the templates for you.

HubSpot gives free e-mail templates that empower you to market and promote your online business over e-mail with out writing a single line from scratch. These free e-mail template downloads prevent money and time.

The templates will be downloaded proper to your laptop and can be utilized by any kind of enterprise.

5. Mailchimp

Worth: Free – $200 per thirty days

Mailchimp is an all-in-one advertising platform that helps small and enormous companies scale and develop their enterprise by way of advertising methods and automations. Mailchimp has quite a lot of pre-made templates of their e-mail publication software. Apart from supplying you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their E-mail Blueprints, which lets you customise HTML templates.

6. ActiveCampaign

Worth: Free – $258 a month

ActiveCampaign is a full-service e-mail supplier that provides e-mail advertising automation and CRM instruments. Its library of publication templates can help you create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you will want to join an account to make use of and look at their e-mail templates. You should use nearly all of their templates at no cost, however if you need some customization, you’ll wish to improve to a paid account.

7. Canva

Worth: Free – 20.00 per thirty days

Canva is an internet graphics software program that gives free templates for a mess of issues like Instagram posts, resumes, and e-mail newsletters. Canva is a superb software as a result of you will discover free templates for particular niches like style, tech, culinary, and plenty of extra. Whereas there’s a paid tier, most of the premade templates are free, and you’ll add your personal customizations with out having to pay additional.

8. Adobe Specific

Worth: Single Software: $33.99 a month | Full Bundle: $79.99 a month

Adobe Specific, previously often called Adobe Spark, is one other browser-based graphic design software that has a mess of templates and features to assist any firm create a publication. Just like Canva, Adobe gives premade templates primarily based on business classes like images, structure, and style. To entry the templates, you will need to join an account with Adobe.

9. CakeMail

Worth: Free – $200.00 per thirty days

CakeMail is an e-mail advertising software that features user-friendly automation instruments and lets you create customizable emails for any individual, event, and area of interest. CakeMail gives over 50 free editable e-mail templates which might be divided into smaller area of interest classes. One of many benefits of CakeMail is that you just should not have to enroll to make use of the e-mail templates offered, however if you need to see how your e-mail campaigns are performing, you’ll be able to register for an account.

10. MJML

Worth: Free

MJML is an HTML-based e-mail designer. They’ve all kinds of free templates which might be custom-made for the kind of e-mail advertising your organization is attempting to do, together with newsletters, promotions, and seasonal emails. When you discover a template that you just like, MJML lets you see the template and the HTML code in real-time as you edit it. As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e-mail advertising service to make use of the template.

11. TemplateMonster

Worth: Varies

TemplateMonster gives quite a lot of e-mail publication templates, such because the Helpful Notifications publication template pictured under, all of which can be found for comparatively low costs. Their templates are clear, customizable, and straightforward to make use of, they usually’re suitable with most main e-mail purchasers, similar to Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display adaptability, like those on the cell phone pictured under, and PSD sources for a litany of customization choices.

12. Microsoft Workplace Templates

Worth: Free & Paid E-mail Templates

Microsoft Workplace has quite a lot of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint. You possibly can additional slim down your templates relying on the class of your online business. Whereas Microsoft does supply free templates, they’re restricted. To be used of the paid templates, you’ll have to obtain Microsoft 365 to make use of them.

Get Began on Your E-mail Advertising Publication

Able to draft your subsequent e-mail publication marketing campaign? Obtain one of many wonderful publication templates from the template galleries and touchdown pages above. Then, seize your free information under for creating an e-mail publication your viewers will wish to interact with.

Editor’s Word: The put up was initially revealed in December 2018 however was up to date for comprehensiveness in December 2019.