10 Inventive Firm Profile Examples to Encourage You [Templates]

What do your prospects find out about you? Do they know you promote merchandise and have a web site? That’s not at all times sufficient to construct a model identification that resonates with patrons and establishes your model as the proper selection. 

marketer thinking about how to create a company profile and description for the about page

Individuals who discover you on-line need to find out about your organization’s mission, imaginative and prescient, and, after all, how one can assist them resolve their issues. And, an impactful and memorable first impression can assist you stand out within the digital world.

How are you going to ensure that they’ve all that info at their fingertips? Effectively, an organization profile is the proper instrument for the job.

Free Download: 6 Customizable Company Profile Templates

On this article, we’ll focus on:

An organization profile serves a number of functions, however two of its major targets are to attach with prospects and appeal to traders for funding alternatives.

Why Firm Profiles are Necessary

Firm profiles go a step past the usual “about” web page. They share how your organization obtained began — and why you proceed to serve prospects.

Listed below are a number of the the reason why having an organization profile is vital:

1. An organization profile differentiates your model.

An organization profile describes what makes your organization distinctive. It routinely differentiates your model as a result of no different firm has the very same founding story and purpose for present that your corporation does. Your historical past and values are integral elements of your model positioning technique, and an organization profile is the place you’ll be able to point out this info with out it feeling extraneous or misplaced.

2. An organization profile might justify a better value level.

You may justify a better value level on your services and products, in case you go into particulars about your manufacturing values or ethically-sourced supplies.

As an example, Starbucks’ espresso might not essentially be higher than Dunkin’ Donuts’ espresso, however as a result of Starbucks goes into particulars about its high-quality components, it instantly creates the sense that you simply’ll be paying slightly extra for a “higher” product.

3. A Firm profile builds your popularity.

What would you like your organization to be identified for?Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model? You may construct your popularity by advertising and marketing, service, and gross sales campaigns, nevertheless it all begins with a well-curated first impression.

Now that you simply perceive the significance of an organization profile, it’s time to learn to write one. Creating an organization profile does not must be nerve-wracking. In reality, it will probably really be relatively simple.

Listed below are ten steps to information you on easy methods to write your organization profile.

1. State the aim of the corporate profile.

That is essentially the most essential half when writing an efficient firm profile. You need to ensure that the assertion aligns with what you are attempting to perform. As an example, in case your aim is to draw traders, you’ll be able to embody:

  • Your corporation’s efficiency
  • The worth of the merchandise you promote
  • The corporate’s income

Alternatively, if you wish to appeal to prospects, it is best so as to add the corporate values to your profile.

The aim of an organization profile ought to act as your information all through the method, so take your time on it.

2. Resolve on the format or fashion.

The way you current your profile considerably impacts how profitable it’s. It is vital that the fashion presents wonderful readability and encourages the viewers to interact with it.

This relies on your viewers – for instance, it is best to stay to the normal format for an accounting agency. That’s, listing the corporate’s achievements and awards.

Alternatively, in case you’re in a trend or social media advertising and marketing agency, it is advisable to be artistic and visible. Byte/Dept, for instance, is a advertising and marketing know-how firm with a artistic and visible homepage that’s according to what it presents. 

company profile example: byte/dept

Do not be afraid to experiment or go wild along with your concepts so long as they resonate along with your audience.

3. Inform your story & be genuine.

There are most likely one million different companies that promote what you are promoting, however nobody else shares your story. Your story is what makes you distinctive. Do not simply write numbers and dates; let your prospects know who you actually are. Be weak and inform them why you began your corporation.

What impressed you? Share the dangerous and the great – it does not must be glamorous. It solely needs to be genuine.

4. Add your organization’s mission assertion.

If you do not have a mission assertion, it is time to craft one. Writing a mission assertion on your firm is not as scary because it sounds, and there’s no must overthink it. You solely must ask your self these three questions:

  • Who you serve – that is your goal shopper
  • How do you do it – what services or products do you present to unravel their issues?
  • What makes you completely different – why ought to your customers purchase from you or belief you over your rivals?

5. Write your organization’s historical past.

This must be in chronological; in any other case, it’s going to confuse your readers. You are able to do it in a paragraph or a timeline format so long as it exhibits a circulation.

One other tip is to do not forget that much less will be extra. As tempting as it’s to share all of your milestones, stick with the key ones to keep away from overwhelming the reader.

6. Describe the services and products you supply.

The following step is to explain what your organization presents. You may select just a few of your greatest services or products and provides an in-depth description or just listing down all the things your corporation presents.

7. Title the awards your organization has acquired.

If in case you have acquired any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a purpose to belief you.

8. Add your buyer’s testimonials.

Your prospects might take all the things you say with a grain of salt, however they’ll consider different prospects who’ve used your merchandise. This is a superb solution to promote your corporation with out having your services or products come off as hard-sell.

Should you’re a B2C enterprise, merely embody a few of your buyer’s greatest quotes, tied along with your greatest worth merchandise. Should you’re a B2B enterprise, have a testimonial from essentially the most distinguished shopper in your profile.

Hedley & Bennett, a restaurant put on firm, options buyer evaluations and testimonials on its homepage. 

company profile example: hedley&bennett

9. Embody a name to motion.

This is not necessary, nevertheless it’s a pleasant contact to your organization’s profile. What would you like the readers to do after studying the profile? Go to your department, take a look at your web site, or name you? Merely embody it on the finish of your profile. This brings us to our final step.

10. Add your organization’s contact info.

This is likely one of the most important elements of the corporate profile. Embody all of the attainable methods your prospects can attain you. This will likely embody however shouldn’t be restricted to; social media profiles, web sites, telephone numbers, fax, e mail, and bodily deal with.

Make certain it is seen to anybody who reads your organization profile.

Firm Overview Template

Now that we have now gone by all the mandatory steps you’ll want to create an organization profile, it is time to put all that into motion. Right here is a straightforward firm overview template that can allow you to get began.

Our Story

[Company name] was based in [Year], and we have now completed a lot over time. To create a world the place [ the solution your business solves] has at all times been our aim.

Our Founder and CEO [Name] was impressed to begin this firm by [ one or two sources of inspiration].

At [Company Name], we encourage our neighborhood to [ a positive statement related to your brand].

Meet our Workforce

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

Our Mission, Imaginative and prescient & Values


Our aim is to supply our prospects with the very best [ service or product] at the very best market value with out compromising high quality.

Imaginative and prescient

To be essentially the most dependable [ service or product] supplier and improve [what your product or service does].

Core values

[List your company’s core values]

What Our Clients are Saying

[Insert customer’s testimonials]

Contact Info


Web site URL

Social Media Pages

Cell Quantity

Firm Profile Examples

1. Starbucks

Company Profile Examples: Starbucks

Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer ambiance, and even folklore relating to the identify. Better of all, they handle to drag off sounding real and grandiose. I do not know many different espresso shops that might declare that their mission is “to encourage and nurture the human spirit.”

Starbucks’ firm profile is a implausible instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by its mission and values.

2. Wales Bonner

Company Profile Examples: wales bonner

If your organization has an thrilling and mental historical past, you would possibly think about making a profile like Wales Bonner’s. It begins with an impactful assertion: “Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”

After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from the time she was a university pupil, in addition to the accolades she has acquired by her ingenuity in design. With a very good stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and development.

3. Diehl Group Architects

Company profile example: Diehl Group Architects

For each cleanliness and ease-of-use, check out Diehl Group Architects’ firm profile. The net web page makes use of clickable containers to separate matters, permitting customers to decide on which topic they’d wish to study extra about.Moreover, your complete design mirrors the corporate’s objective, together with the web page’s background, which shows a ground plan.

4. Bloomberg

Company Profile Examples: bloomberg

Customers use video as an integral a part of their journey with manufacturers, so that you would possibly think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.

Bloomberg’s profile proves the corporate is aware of its viewers as a result of they provide fast statistics and hyperlinks to different areas of the positioning, comparable to Careers and Tech. Whereas different companies would possibly do nicely in providing a artistic, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

Company profile example: NikeYou will get a way of Nike’s two major functions virtually immediately — health, folks, and inclusion.

Whenever you land on its web site, you are greeted by a daring assertion:  “Deliver inspiration and innovation to each athlete* on the planet.” The asterisk implies, “If in case you have a physique, you might be an athlete.” As you scroll, you will see info on its inner range and inclusion initiative, world neighborhood impression, and sustainable enterprise program, with little or no point out of its merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.

6. Seattle Cider

Company Profile Examples: seattle cider

Seattle Cider Firm’s profile is minimal and engages viewers by compelling animations that reveal the corporate’s cider choice. The web page flows seamlessly and gives essential info relating to the product earlier than displaying the corporate’s mission and values. This profile is an effective instance of an organization that understands its customers’ considerations (on this case, high quality components), and addresses these points whereas nonetheless displaying persona and aptitude.

7. Delta

Company profile example: Delta

Delta’s web page is well-organized by subject and showcases the corporate’s values, together with efforts to interact with the neighborhood and promote sustainability. It contains temporary meta-descriptions beneath every class, and the design permits customers to click on by to study extra. Total, Delta’s firm profile is easy and uncluttered however contains all the mandatory info to reveal why it’s distinctive. 

8. Roam Loud

Company profile example: Roam Loud

Roam Loud’s firm profile is a good instance and inspiration for any model that has a private story. It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with an inventory of values. In between, the founder clearly states why she created her model and why its existence is vital to her and potential patrons. 

9. MAD Architects

Company profile example: MAD Architects

MAD Architects’ firm profile is a good instance of simplicity and informativeness. The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on completely different tabs on the identical web page. By leaning into a powerful model voice and giving particulars about its service, prospects have the data they should determine for themselves. 

If your corporation is a frontrunner in your area, think about creating one much like MAD Architects. 

10. Topicals

Company Profile Examples: topicals

Topicals is a skincare firm that gives merchandise and training to assist folks goal and find out about flare-ups. It has a one-of-a-kind about us web page that’s interactive and gives a enjoyable expertise for website guests. 

Whenever you land on the web page, you instantly see a number of interactive playing cards, the primary of which contains a description of its mission. When you’re achieved studying about its objective, you’ll be able to study extra concerning the firm by clicking on the opposite playing cards, or just deciding on the data that’s most related to your wants.

Examples of Firm Descriptions

Listed below are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

Company description example: HubSpot

On HubSpot’s profile web page, you’ll discover a temporary description of the corporate’s mission and what it does. In just some phrases, HubSpot explains that the corporate’s aim is to assist companies develop by its specialised inbound software program.

2. Landed, Inc.

Company description example: landed, inc.

Landed, Inc’s About Us web page begins with a short description that explains why it exists: “Shopping for a house is greater than a milestone, it’s a key to constructing a powerful monetary future.” From there, it talks about its mission, the way it helps folks purchase houses, and a short firm historical past and outline. 

3. H&H Wealth

example company description: h&h wealth

Within the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her prospects to stroll the journey together with her. She additionally makes a promise to her purchasers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a accomplice relatively than a vendor.

4. Dope Espresso

Company description example: dope coffee

Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission, however a single line stands out as a robust and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”

5. Authentique Company

Company description example: authentique agency

Authentique Company gives the proper quantity of data upfront to explain what it’s and its mission and values — leveraging the ability of identification in model campaigns that mirror cultural identities relatively than erasing them. It’s an excellent instance of easy methods to shortly and succinctly get your message throughout to website guests. 

6. The Cru

Company description example: the cru

The Cru is a service that connects members with like-minded ladies to gasoline private {and professional} development. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she shaped the group and the way she owns “Cru” (a play on the phrase “crew”). This abstract is a testomony to the worth of the service. The “letter from the founder” fashion additionally feels very private and welcoming.

7. H.J Russell & Firm

Company description example: h.j. russel & company

H.J Russell & Firm opens up its description with its historical past and specialties: “H. J. Russell & Firm, based over 70 years in the past, is a vertically built-in service supplier specializing in actual property growth, building, program administration, and property administration.” It additionally makes its values clear within the final sentence, so that you get a snapshot of the corporate’s key proposition and management standing in just some sentences. It additionally contains essential numbers that inform folks of its experience, from the variety of tasks accomplished to the properties it manages. 

8. Carol H. Williams

Company description example: Carol H. Williams

Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nevertheless, it shows a snapshot of what the corporate is all about on its “Workforce” web page. It emphasizes its core values and makes use of fashionable language (“#squadgoals”) to ascertain that it retains up with the present tendencies.

9. Cafe Con Libros

Company description example: cafe con libros

Cafe Con Libros doesn’t have an about us web page, nevertheless it does have an organization description that clearly explains its mission and values in two brief sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and low store. By way of our selection of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood house the place everybody; particularly womxn-identified folx, really feel centered, affirmed and celebrated.” 

10. Customized Collaborative

Company description example: custom collaborative

Customized Collaborative helps no/low-income immigrant ladies construct entrepreneurship expertise that assist them reach sustainable trend. Its about us web page options important need-to-know info for anybody seeking to them for assist, serious about donating to the trigger, or just seeking to study extra concerning the enterprise. 

Firm Profile Templates

Company Profile Template

Obtain These Templates for Free

  • Firm identify
  • Established date
  • Bodily deal with per location
  • Contact info

About Us / Our Story / Our Starting

On this a part of the corporate profile, you will have to incorporate a short introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate’s mission assertion, and/or the corporate’s imaginative and prescient and objective. You do not essentially have to incorporate services or products on this part but, however focus in your larger which means, and the way you stand out from rivals as a substitute. Inform your story in a compelling means. As an example, HubSpot begins their About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world”. HubSpot does not point out their merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact means, think about including an organization timeline, like this one:

Company Profile Template: Company History

Obtain This Template

Our Mission / Values

Right here, you’ll want to say what your organization stands for on a bigger scale. You may state your final aim, and your hopes on your services or products. Check out these inspiring firm imaginative and prescient and mission assertion examples for concepts. This is an instance:

Company Profile Template: Mission & Values

Obtain This Template

Our Workforce

Present an image or temporary paragraph describing your tea.You may deal with management, or present a proof of your organization’s tradition. Finally, this part ought to assist customers perceive how your workers can uniquely serve them.

Company Profile Template: Meet the Team

Obtain This Template

Our Product / Companies

Describe a high-level overview of what your product is, and the way you hope it’s going to positively impression the person’s life. You may hyperlink to a Product web page if mandatory, so preserve this part comparatively basic.

Begin Your Firm Profile Right this moment

There are just a few components that may contribute to a stellar firm profile, and by adhering to a template, you’ll be able to construct one shortly and successfully.

Editor’s Observe: This put up was initially revealed in January 2019 however has been up to date for comprehensiveness.Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 

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