10 Fb Cowl Picture Measurement & Design Greatest Practices [Templates]

When individuals arrive at your Fb Web page, the place do you assume they will look first? I will provide you with a couple of hints.

It is a visible piece of content material that sits on the high of your Web page. That is proper — it is your Fb cowl picture.

On this put up, you will study Fb cowl picture finest practices with real-world examples for every tip we suggest. To get began, let’s dive into Fb cowl picture dimensions.

Typically referred to as your Fb banner, this graphic is likely one of the most noticeable components of your Web page.

A canopy picture can remodel your Fb Enterprise Web page from a passive repository of what you are promoting exercise to an inviting group. 

Meta units particular dimensions for canopy photographs to create an ordinary look throughout all Fb Pages it doesn’t matter what system they’re seen on.

Listed below are key particulars to recollect about your cowl picture:

• Will probably be left aligned with a full bleed and have a 16:9 side ratio.
• It should be no less than 400 pixels extensive and 150 pixels tall, with the best measurement being 851 pixels extensive and 315 pixels tall.
• It’ll load the quickest as an sRGB JPG file that is below 100 kilobytes. 

Due to the scale outlined above, there will be an overlap between your web page’s profile image and the quilt picture. 

Picture Supply

Within the following part, we’ll cowl what to search for when optimizing your cowl picture for cell and desktop units.

How do Fb cowl photographs seem on cell screens vs. desktop screens?

Cellular units will show a smaller model of the quilt picture than a desktop display screen would, and the picture under describes precisely why that occurs. As you possibly can see, there’s a variety of house across the perimeter of the picture that might be minimize off when a customer is viewing it on a cell display screen vs. a desktop display screen if you happen to’re not cautious along with your design.

Due to this fact, it is best to position the vital components of your content material within the inexperienced house. Doing this can be certain that everybody can see your cowl picture correctly whatever the system they’re utilizing.

Need assistance getting began? Under, you will discover Fb cowl picture templates and finest practices to information you when designing your model’s cowl picture paintings.

1. Abide by Fb’s cowl picture pointers.

It looks like a no brainer, however following Fb’s cowl picture pointers is step one to preserving your Fb Web page seen on the platform. I would extremely recommend studying via the full Web page Tips, however listed below are a couple of vital issues to bear in mind in your Fb cowl picture:

• Your cowl picture is public.
• Cowl photographs cannot be misleading, deceptive, or infringe on anybody else’s copyright.
• You’ll be able to’t encourage individuals to add your cowl picture to their private timelines.

Should you get caught violating the above phrases, Fb might take motion in opposition to your Web page. And whereas Fb does not explicitly say what is going to occur if you happen to violate their cowl picture pointers, it’s going to be fairly inconvenient to have your Fb Web page eliminated due to a canopy picture infraction.

2. Make certain your Fb cowl picture is the precise measurement.

As I discussed earlier, the Fb cowl picture measurement is 820 pixels extensive by 312 pixels tall for desktop screens, and 640 pixels extensive by 360 pixels tall on cell screens.

After spending time designing the proper cowl picture, the very last thing you will need your guests to see is a truncated model of it. Should you add a picture smaller than these dimensions, Fb will stretch it to suit the house. Meaning Fb might solely show a 3rd of the picture you designed.

If you need a no-hassle method to ensure your cowl photographs are the precise measurement, obtain our pre-sized template for Fb cowl photographs.

Featured Useful resource: Fb Cowl Picture Templates

Obtain the Free Templates

3. Don’t fret in regards to the “20% textual content” rule.

Again in 2013, Fb eliminated all references to the 20% rule on textual content in cowl photographs, however that does not imply it is best to use a variety of textual content in your design. The earlier rule said that solely 20% of a canopy picture might show textual content. Though this rule would possibly sound restrictive, the sentiment behind it had advantage — you need your guests engaged with visuals, not a wall of textual content.

If you are going to use textual content in your cowl picture, hold it concise and let the imagery communicate for itself. You’ll be able to see how we struck this steadiness on HubSpot’s Fb Web page under.

For extra cowl picture inspiration, try our Fb Web page.

4. Give your cowl picture a focus.

Consider your cowl picture because the portion of your Web page that is “above the fold.” If it is distracting or complicated, individuals can be extra prone to click on off the Web page.

Most of the finest Fb cowl photographs embrace a focus together with a shade scheme that aligns with the remainder of the model. Bear in mind, your social media accounts are extensions of what you are promoting and they need to make a great first impression on guests.

Nice Fb cowl photographs even have ample damaging house to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.

Here is an instance of fine use of damaging house from The New York Instances:

And this is one other instance from social media administration platform Sprout Social:

5. Keep away from mixing the contents of your cowl picture along with your profile image.

With some intelligent design strategies, you possibly can manipulate your profile image and canopy picture so they seem as in the event that they’re two components of the identical canvas.

One among Paris’ outdated cowl photographs is a superb instance of this:

You’ll be able to nonetheless do that in your private profile, however Fb not units up Enterprise Pages this fashion. Now, as proven within the examples earlier on this article, the profile image is totally separate from the quilt picture.

So, as a substitute of merging the 2 photographs into one, have them complement one another with related colours or contrasting patterns whereas nonetheless adhering to your model pointers.

6. Draw consideration to the motion buttons on the underside proper.

You will have seen in a couple of of the quilt picture examples above that the first call-to-action (CTA) buttons had been completely different. HubSpot’s CTA button says “Comply with,” whereas Sprout Social’s says “Signal Up.”

Relying on what you are promoting, you possibly can launch a Web page on Fb with a novel CTA button to the underside proper of your cowl picture. Take the location of this button into consideration when designing your cowl picture.

LinkedIn Studying does this in a refined method under, inserting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.

Notice: Whereas it’d look like a good suggestion so as to add directional cues like an arrow to get individuals to click on on the CTA buttons, word that these CTA buttons do not seem the identical method on the cell app.

In different phrases, it could be complicated to cell customers if you happen to immediately combine the quilt picture design with the CTA buttons.

7. Proper-align the objects in your cowl picture.

Since your profile image is on the left, you wish to add some steadiness to your Fb cowl picture design by inserting the main target of the picture on the precise.

Check out these cowl photographs. Which one seems to be extra aesthetically pleasing?

Proper-aligned focus:

Left-aligned focus:

Does not the right-aligned cowl picture feel and appear lots higher? In Samsung’s new cowl picture, the largest design parts (the profile image, the textual content, and the 2 telephones) are evenly spaced.

In Samsung’s outdated cowl picture, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the title of the product on the upper-right facet.

Not solely is including steadiness an important component of design, nevertheless it additionally permits your cowl photographs to be extra visually efficient on cell. This brings me to my subsequent level…

8. Preserve cell customers in thoughts.

Statista experiences that as of January 2022, 98.5% of Fb’s consumer base accesses the social community from cell units like smartphones and tablets. That is large — and it is precisely why it is so vital to maintain cell customers top-of-mind when designing your Fb cowl picture.

On cell, a a lot smaller portion of the quilt picture is seen. The fitting facet is usually minimize out fully.

Let’s check out what Cisco’s Fb Web page seems to be like on a desktop browser versus on Fb’s cell app.

Desktop:

Cellular:

It’s vital to notice that the textual content in Cisco’s cowl picture does not seem. Whereas right-aligned visible parts look nice, watch out to not put vital content material up to now to the precise that it will get minimize off when being seen on a cell system.

9. Embody a shortened hyperlink in your cowl picture description that aligns along with your Web page CTA.

If you wish to use your cowl picture to assist a Web page CTA, be certain that your cowl picture description additionally features a textual content CTA and hyperlinks to the identical provide. This manner, any time individuals view your cowl picture by itself, they’ll nonetheless entry the hyperlink.

Here is this apply in motion on the Adobe Artistic Cloud Fb Web page:

Professional tip: Shorten your hyperlinks and add UTM codes to trace the guests who view your cowl picture and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Advertising and marketing Hub and with instruments like Bitly.

(If you wish to study extra about how one can write efficient call-to-action copy in your cowl picture description, obtain our free e book on creating compelling CTAs.)

10. Pin a associated put up proper under your Fb cowl picture.

Pinning a put up permits you to spotlight a typical Fb put up on the high of your Timeline. It is signified by a PINNED POST title on the highest proper of the put up, like on Behance’s Web page under:

How does this relate to optimizing your Fb cowl picture? Effectively, if you happen to’re spending time aligning your Fb Web page CTA, your cowl picture design, and your cowl picture description copy, you must also be certain that to put up about the identical factor on to your Web page and pin that put up to the highest of your Timeline.

That method, your guests have one very clear call-to-action once they land in your Web page (albeit in a number of completely different areas) — which can give them extra alternatives to transform.

Find out how to pin a Fb put up: Publish the put up to Fb, then click on the three dots on the highest proper nook of the put up and select Pin to Prime of Web page.

Fb Cowl Picture Sizes that Work for Your Enterprise

Choosing the proper cowl measurement in your Fb Web page could appear easy, however it might have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl picture or video can look unprofessional and provides the flawed impression in regards to the high quality of your services or products.

With the ideas on this article, you could have the knowledge it’s essential create a Fb cowl picture that embodies your model and engages customers on the platform.

Editor’s word: This put up was initially printed in July 2020 and has been up to date for comprehensiveness.